44:07 Why have I lost gone blank on them? New My Hero just dropped. New My Hero's just come out, so I've seen the first episode. That's been a great arc. Shoot.
09:54 And then, you know, working from there. And what does that mean? That means that it allowed not only that demographic, that community, that young audience, but it also gave the Apollo, who was seen as an as an old institution, some a new lens, right, and a new access point, right? I was able through that method of working with young people, I did VR panels. I did, screenwriting panels, I did cinematography panels, I did I tried to go into spaces literally did developing a dramaturge panel next in June.
15:37 They came to the Apollo, and once again it was a live present presentation. Right? Sold out tickets. It's nothing I'm not saying it's new, but the format is what it is. It's it's a lot I'm getting a live response from my audience.