31:39 No. As as long as there's enough there that you can I mean, there's a there's a couple of ways to kind of stair step your way into it? For us, you know, when we were in inviting beta users, the idea was, hey, if you come and try Transistor in our beta phase, we will give you a lower price. And so for people who are using other tools, they were like, okay. Well, I can switch to Transistor, kind of grow with the product, and in exchange, I'll pay a lower price and get to give them feedback on the product that, you know, maybe the feature I really want will get built earlier.
45:03 So I think I think it's kind of a cool idea even so my thoughts were even if you're not having external advertisers, you've got your own thing that you're plugging. Yeah. You might be able to do things like, like around Christmas time or something. You could I've or whatever. I'm I'm doing a promo, a sale price for this this month.