44:14 Like, the whole user journey, you know, like really matters. And so I even started, like, you've mentioned apple, like when I buy a consumer product and I open it up, I like spend my time on the packaging and like, oh, he is to open it. Did they get that part right? Like, I just think it's the whole end to end experience, and I think too few people, don't think that way, unfortunately.
12:27 And so one would argue, like, well, yeah, but there's no open source capabilities in the in the AI space. Those are only, like, the big tech companies. That's actually not true. So, like, the an amazing, group of of AI models for large languages, has been developed and, in open source with really permissive licensing. And the innovation rate of these new models, you know, they get they get more accurate, they get faster on a month over month basis.
40:13 So all these tools and research techniques on how to optimize a model we've open sourced. And then, what we monetize is when somebody, gets to the point where they wanna, put these AI models to work in production use cases.