02:39 And so I remember going back to my dorm room and, like, googling what is investment banking and and why you know, if if all 3 or 4 of these guys wanna do that, why is it? And and kind of thought that, hey, this could be a really interesting start to my career and a place where I can learn a ton. And and it was. It was a great it was a great start, and I felt like it's really propelled me to to do what I do now, albeit with a different background.
07:43 And so, you know, we didn't just turn that off overnight. And that's what was so challenging about kind of rebuilding the company and and and pivoting the company while you're still trying to, you know, do the thing you've been doing for a long time. And so we use the, you know, the profits from our consulting to really reinvest into, into our our software platform. And that was a very incremental process. It took I mean, candidly, it took us, you know, 3 to 4 years to completely, kind of let go of all of our legacy consulting business, and become kind of this pure play software business.
32:29 And I think people who struggle are ones who who can't see, how to get themselves out of that, and they kind of feel like they're just overwhelmed by the, you know, by the the mistake or the pressure. And so that's that's a big thing is as you get going, whether you have, you know, 3 employees or 30 or 300, really being intentional about the type of people you have, the culture you're trying to build. And when I say culture, I mean kind of set of core values and attributes of your team to create a high performing team. Being very, very intentional about that is gonna serve you well even if it even if you run off some people in the short term that you may think are really critical. You know, I've I've had people here who, when I started 5 years ago and they were existing employees at at at the company, I would have said, man, if if this guy or this this girl leaves the company, we are screwed.