53:54 Another vehicular visual magic trick. Another contradiction to which I ascent. I wonder what Shannon Presig is. The professionalization of YouTube spelled the demise of the American room popularly. What does the professionalization of TikTok spell for the American car?
39:21 A lady cannot be sewn in half, and yet the image is so well known, it practically defines the performance of magic. We ascent to its contradiction. A pickup truck cannot be angry. But yet, we've all been in suburban grocery store parking lots on a Saturday afternoon, staring down these embarrassing behemoths. This is what Barthes means when he says cars are consumed in image and usage.
38:23 Conceived with passion by unknown artists and consumed in image, if not in usage, by a whole population, which appropriates them as a purely magical object. Bart was writing about the Citroen DS 19, designed by a sculptor and an aeronautical engineer, considered one of the more beautiful vehicles ever manufactured and a significant milestone in the mechanical development of the automobile in the 20th century. But Bart may as well have been writing about Luke Foods' car, the one with the butter chicken fountain in it, which appears to be an undercover green Kia Soul. The car is a magical object in that it is unbelievable, even when directly beheld. Like a magic trick, endless effort is expended in some out of sight place to make the work done in public seem as impossible as it is also inevitable.