[transcript]

33:53 Rachel, I also absolve you of how you feel because I'm very curious about the reaction that happened once Kate Middleton dropped that video, which to me, so much of what the this was such a moment of showing how antiquated that type of thinking is, especially when your PR strategy was created before the Internet. You don't know what you're doing when you are dealing with sources that honestly are allowed to care about you. And here's the thing about the Kate Middleton of it all is that there is one person queen Elizabeth could not fight and her name is Deuxmois. DeuxMoi, which is a Instagram account where people would send them blind items about, like, this celebrity was out with this celebrity at Carbone, and then they would just publish it without checking their sources. And I think that really changed the ecosystem of not only how we talk about celebrities, but how we talk to them.