Gesamtlänge aller Episoden: 9 hours 45 minutes
Thankyou is an Australian social enterprise and strategist Levina Kusumadjaja's favourite brand. Ending extreme poverty by selling personal care and cleaning products? Impossible. But that's exactly what Thankyou have set out to do. In the process, they have faced giants of global capitalism and brought devoted supporters into their ranks. Levina is one of them. This is her love letter to a fearless brand looking inequality square in the eye.
EPISODE TRANSCRIPT: www.pilgrimage...
Discover what I'm on about at pilgrimagedesign.substack.com/p/free-branding-workbook-for-startups
EPISODE TRANSCRIPT: www.pilgrimage.design/23-fifteen-minutes
What is this podcast?
Your brand + an emotional connection with your audience = success. But that middle part is tricky. I'm here to equip you to achieve it, through personal stories of individuals who have emotionally resonated with branding. I'm Sam, a brand designer and your host...
Marmite is a British savoury spread and strategist Keva Epale's favourite brand. Love it or hate it, you can't ignore it. A brand built on conflict and division? Surely that can't work. But, as Keva explains, Marmite's use of friction is precisely why it is so successful, especially in a world where everyone seems to be playing it safe. She shares why this strategy (if done right) should be adopted by more companies aiming to make an unforgettable impact...
The Beatles are a British rock band and community manager Flora Aliaga's favourite brand. An Argentinian father playing 'Let It Be' for his five-year-old daughter. That's how this love story started for Flora, who was transported to another world when she discovered those four voices, those lyrics, those personalities… This episode dives into why The Beatles stir such profound emotions and asks: what can they teach modern-day creators?
EPISODE TRANSCRIPT: www...
Liquid Death is an American canned water company and print design expert Dave Hopkins' favourite brand. "Who does that?!?" is a question that Dave has been asking himself since this subversively silly brand sprung into his life. Yes, it's mountain water with heavy metal branding. And, according to Dave, it reveals a lot about how to wrap a serious mission in an entertaining shell.
EPISODE TRANSCRIPT: www.pilgrimage.design/20-liquid-death
Dave's website: www...
Let's say you're a startup developing an app. Or an NGO launching a social enterprise. Or a niche content creator. In other words, you're not a massive brand (at least not yet). This episode is FULL of growth advice for small brands like yours, drawn from ways that bigger brands have resonated with their audiences. Because multinational companies and local coffee shops have the same aim: emotionally connect with individuals...
The British Broadcasting Corporation (BBC) is podcaster Steve Folland's favourite brand. Listening to Simon Mayo on Walkman. Rushing home to watch 'The Broom Cupboard' after school. 'Ski Sunday' signalling the end of the weekend. Steve's childhood is wrapped up in warm memories of the BBC: a trusted friend with whom he has journeyed ever since. Expect to hear why this is a brand that—perhaps like no other—gets under our skin.
EPISODE TRANSCRIPT: www.pilgrimage...
IKEA is a Swedish furniture retailer and strategist Anneli Hansson's favourite brand. Narnia, Hogwarts, IKEA... For Anneli, they're all offering the same thing. Because when you step through the doors of that big blue warehouse, you get to experience almost endless possibilities. And 'experience' really is the key word. This episode is a (very Swedish) journey into the wonderful everyday.
EPISODE TRANSCRIPT: www.pilgrimage.design/17-ikea
Anneli's website: www...
Harvard is an American university and visual strategist Tosin Odugbemi's favourite brand. It started with 'Legally Blonde'. Or maybe before. In fact, Harvard has always been in Tosin's consciousness, representing the peak of human accomplishment. But studying her master's there hasn't been a Hollywood fantasy. Today's episode is a raw love letter to an oxymoron of a brand: both monolithic and radical, inspirational and anxiety-inducing...
How did I become a freelance graphic designer? Why did I start this podcast? What's it like to live as a digital nomad? How did I find my niche? What have been the successes and challenges on the journey so far? In this special episode to mark one year of Branding Love Letters, I share some of my story. All while going for a hike (sorry about the windy weather). Welcome along!
EPISODE TRANSCRIPT: www.pilgrimage...