The Category Queen Show

What is that #1 skill that draws people in and encourages them to sign up for your services? Having pretty posts may draw their attention but powerful copywriting will bring in the conversion. Tune in as Kinsey discusses the power of copywriting, how it is different than content creation and what you can do to make the shift between the two.

“What do I give away for free versus what do I protect or save for paid clients?” Just asking this question can add unneeded drama to your content strategy. Listen as Kinsey delves into this question and explains where your focus would suit you better in order to move you into your next level of business and success.

The truth is that an identity crisis is a needed process for you to not only stay humble, but also a reminder that you are constantly evolving. In this episode, Kinsey takes you on a journey through the impact that an identity crisis can have on you, the separation of your former self, into the person that you are becoming and the overall positive effect that it will have on you...

In this encore presentation of a Launch It Girl episode, Kinsey sits down with Ayelet Shipley, a High-Performance Mindset Coach. Ayelet shares how her life changed when she attended Russel Brunson’s mastermind while she was in school studying to become a therapist. She shares her lightbulb moment that led her to start her own business instead. If you’re looking to monetize and create a business around your story and your message, this is the episode for you.

In this episode, Kinsey talks about how your attitude around money is directly related to your sales and your business. Growing up in a modest household with just her mother, she thought from a young age that not having money equated to not being enough. As Kinsey grew older and created her own business she realized that if you do not invest in your business, why would other people? Discover how to recreate your relationship with money and invest in yourself so that other people will too!

Kinsey Machos interviews Jenny Beecher, Founder of the Velocity Code and a Life Coach. They discuss owning your own business and how past traumas can effect and show up in your everyday business making decisions. Kinsey and Jenny talk about how you need to understand and dive into your past traumas in order to overcome fears that will impact your business negatively...

In this episode Kinsey explains her journey of finding the perfect way to plan her content. She helps us understand and navigate through the stress of creating your own personal content and knowing when to send it out to the world. Kinsey's idea of the best way to find your content planning system will not be what you think!

Kinsey tells her listeners about the moment she was diagnosed with ADHD. She explains how the ADHD manifested in her life and her feelings of guilt and shame. Kinsey realizes she is not alone in this journey and shares how she has taken steps to accept and change her lifestyle to make ADHD work for her.

Kinsey shares from the heart a very important message. As business owners we need to speak our truth and not fear being disliked by our clients. It’s all about making healthy boundaries with yourself and your clients. After all we aren’t here to be our clients friends, we are here to provide a service for them.

Kinsey explains the necessity of reaching out and diving deeper into your resources. As business owners you must choose a mindset that helps you grow. You need to make opportunities for yourself, not just wait for them to come to you!