Join Marc as he digs into the brand and marketing secrets of everyone from brash startup founders to sophisticated corporate marketers. An easy, conversational podcast with tips and hints guaranteed in every episode!
https://marcstoiber.podbean.com
Gesamtlänge aller Episoden: 2 days 8 hours 4 minutes
Deconstructing the Donald
Donald Trump has defied predictions, defied efforts to sideline him, defied conventional wisdom of what constitutes a politician. You won't find a more interesting psychological study. In this podcast, celebrated behavioral psychologist John Marshall...
Is Your Innovation Disabled?
Gary Birch is a Ph.D Electrical Engineer, a Canadian Paralympian, an expert in Brain-Computer Interface (BCI) technology and Executive Director of the Neil Squire Society. He also has a very, very interesting perspective on the connection between d...
Is Donald Trump the Politician killing Donald Trump the Brand?
Donald Trump is the most watched politician of the 2016 election campaign. But according to research from ad network Young & Rubicam, his fiery campaigning techniques are severely damaging his brand as a luxury icon. In this radio broadcast with Ian ...
How to Unleash Your Inner TED in Your Speech
JFK talked about moonshots; MLK had a dream; Jobs talked about creating insanely great stuff. So why do your speeches sound more like boring 12-point plans? Acclaimed author and behavioral psychologist John Marshall Roberts joins me to discuss how to...
Peetz: Building a Permanent Brand in a Throwaway World
Art Aylesworth has helped rejuvenate the Peetz Fishing and Outdoors brand. The brand, famous for its incredible wood and brass fishing reels, is testament that a small, local company can stand up and compete against giant multinationals - all while o...
Building a Brilliant Business on Bootstrap Marketing: The 1-800-Got-Junk Story
27 years ago, Brian Scudamore started what would grow into a multinational junk removal giant - 1-800-Got-Junk. In this conversation with Brian, we touch on one of the most prominent drivers of his business success - bootstrap marketing. To hear more...
Why the New Giants of Business are Green Giants
Businesses built around an environmental and social mission are coming in out of the cold, and upending the status quo. In this podcast, 'Green Giants' author and CEO of Futerra North America Freya Williams joins me to discuss why the biggest success...
Futureproof Winners and Losers for 2016
In this final 2015 episode of the Ian Jessop show, we dig into the brands we see thriving, and diving, in 2016. Big winners include pharmaceutical marijuana and Facebook - losers are led by our poor overburdened brains.
Our Predictions...for 2032!
Everyone is predicting what 2016 will bring. But thanks to my guest, futurist (and author of Journey To The Future) Guy Dauncey, we're predicting what 2032 will look like.
Is the Black Friday Brand Dead?
I had a great opportunity to speak on Ian Jessop's talk radio show about the demise of Black Friday as a brand. A few years back, I truly believed the spirit of sustainability and conscious consumption would begin to erode the brand - but in the en...