Join Marc as he digs into the brand and marketing secrets of everyone from brash startup founders to sophisticated corporate marketers. An easy, conversational podcast with tips and hints guaranteed in every episode!
https://marcstoiber.podbean.com
Gesamtlänge aller Episoden: 2 days 8 hours 4 minutes
Can Brands Survive our Toxic Communication Environment?
Public discourse has denigrated into toxic shouting matches. Whether it's political debates, climate change or the message emanating from big brands surrounding flashpoint issues (big oil or the gun lobby, for example), we've seen critical thinking, ...
Can Brands Survive our Toxic Communication Environment?
Public discourse has denigrated into toxic shouting matches. Whether it's political debates, climate change or the message emanating from big brands surrounding flashpoint issues (big ...
Decoding Happiness - Key to Creating a Futureproof Brand?
Selling happiness (and unhappiness) through consumption is a concept as old as planned obsolesence itself. But consumers are tiring of the merry go round, and brands that want to survive and thrive into the future need to redefine how they make consu...
Decoding Happiness - Key to Creating a Futureproof Brand?
Selling happiness (and unhappiness) through consumption is a concept as old as planned obsolesence itself. But consumers are tiring of the merry go round, and ...
Culture and the Futureproof Company
Culture is a word everyone in the corporate world uses, but few understand. One thing is certain - companies with a strong culture outperform their rivals in everything from productivity to employee retention. So how does a company 'get culture'? Da...
Culture and the Futureproof Company
Culture is a word everyone in the corporate world uses, but few understand. One thing is certain - companies with a strong culture outperform their ...
Digging Deep to Decode Millenials
Millenials are elusive consumers for many brands. What's worse, glimpses into their value systems are often superficial and obvious - not the sort of information brands can harness. To dig deeper into the motivations and psychology of millenials, I c...
Digging Deep to Decode Millenials
Millenials are elusive consumers for many brands. What's worse, glimpses into their value systems are often superficial and obvious - not the sort of information ...
Building Stress Relief into Brands
We live in a world of increasing stress. How can brands help us reduce that debilitating feeling? Certified mental fitness and performance coach Sara Wegwitz provides insights into good stress, bad stress, and the role brands could play in helping us...
Decoding Digital Slavery
In my book Didn't See It Coming, I devoted an entire chapter to our uneasy relationship with relentlessly advancing technology. In this podcast with behavioral psychologist John Marshall Roberts, we explore a fascinating new twist in the human / tec...