Consumers are fighting the tide of Big Advertising with ad blockers, ad-free subscriptions, and calls for regulation against disruptive marketing. Marketing today—and tomorrow—will be on their terms. As a brand marketer, are you ready to deliver accordingly? Inspired by his bestselling book Friction Fatigue, listen in as Lippe Taylor's CEO Paul Dyer sits down with marketing executives to discuss today's best in class marketing campaigns and 'frictionless' frameworks to help build your brand in an era in which advertising is no longer the answer. With each episode featuring behind-the-scenes stories and expert insights, Frictionless Marketing helps decision-makers like you prepare for a future in which the consumer rules.
https://lippetaylor.com
episode 62: Siemens AG Chief Communications Officer, Lynette Jackson
We're pleased to welcome Lynette Jackson, Chief Communications Officer at Siemens AG, to the show. Lynette is an experienced communication professional with a rich history in the industry, including roles at HSBC, David Clarke Associates, TRW Automotive, ABB, and Delphi Technologies.
At Siemens, Lynette advocates for the company’s mission to combine the real and digital worlds to address significant challenges such as climate change, urbanization, and digitalization...
episode 63: Trista Morrison, Chief Corporate Affairs Officer at Voyager Therapeutics
We're excited to have Trista Morrison, Chief Corporate Affairs Officer and Chief of Staff to the CEO at Voyager Therapeutics, on our show today. Trista is a seasoned biopharmaceutical executive advisor with over two decades of experience in corporate affairs and stakeholder management. Her career spans a range of significant roles, including Chief Corporate Affairs Officer for Saniona and Vice President of Communications and Patient Advocacy for Sobi in North America...