Gesamtlänge aller Episoden: 6 days 8 minutes
There are two key steps to business success: financing and building your audience.
You may think the two goals are separate, but they don’t have to be.
Traditional financing gets you money for your business, but crowdfunding gets you money and potential customers.
That’s what entrepreneur and whiskey lover Rachna Hukmani figured out when she started her company, Whiskey Stories LLC...
How do you generate an audience who’s passionate about your business?
Here’s the trick: You don’t. You focus on creating a community first.
That’s what entrepreneur and community organizer Claire Wasserman did with her company, Ladies Get Paid.
Instead of developing a service then searching for an audience to appreciate it, Claire set out to build a community, then created her business offerings around the community’s needs...
How do you prove there’s a demand for your product or service before you launch?
The answer: reward crowdfunding.
Rewards-based crowdfunding can help you drum up excitement for your business idea, gather a viable target audience, and gain access to capital.
Entrepreneur Sarah Sommers knows the power of crowdfunding firsthand...
This past June, Tara McMullin, Founder of the What Works Network gathered the global community of small business owners to talk about the ways that money shapes our businesses, our lives, and our communities in the Money & The New Economy Virtual Conference...
Every business owner shares one key trait. Despite what you may think, that key trait isn’t determination, intelligence, or even creativity.
So, what is it? Resourcefulness.
Growing a business means you have to search for answers and solutions in every possible place. That’s exactly what Ceata and Garrett Lash have done to build their company, PuffCuff...
How do you turn an idea into a bestselling product?
There’s no straightforward path to success, but there are a couple essential tools you need in your back pockets. Among them? Strategy and financing.
Entrepreneur Lauren Picasso relied on multiple types of financing—along with her passion and business intelligence—to launch her brand...
What does it take to create powerful change? To disrupt an entire industry? To improve the lives of people in every corner of the globe?
The simple answer: innovation. The more complicated answer, however, is a mix of innovation, strategy, adaptability, experimentation, and commitment to social change.
That’s what entrepreneur and innovator Brandi DeCarli tapped into when she set out to disrupt the agriculture industry as we know it...
What do you need to start a successful business? Is it business experience, determination, or financing?
Neige and Pippa Blair would argue it’s passion. If you’re passionate about the products and services you put into the world, everything else just details.
Today, I talk with the two sisters and entrepreneurs about what it takes to launch an idea, grow a company, and survive difficult times...
This week I talk with CEO and innovator Kim Aitken about how business owners can prioritize profit and social change. We discuss what it takes to finance capital-intensive businesses, how women entrepreneurs can take advantage of community financing opportunities, and why exporting can help you grow your business.
Kim Aitken is the founder and CEO of Aitken Frame Homes and Aitken Innovations Inc...
This week I chat with the Honourable Mary Ng, Minister of Small Business, Export Promotion and International Trade, about the importance of expanding opportunities and resources for women business owners. We discuss the Canadian government’s funding initiatives and goals in the wake of COVID-19, why women entrepreneurs have faced more challenges during this pandemic, and the importance of pushing for international trade and growth...