I'm Jess Collins, The Feral Writer, Soulful Marketer and Creatress of Empress, the membership community for authentic marketing. We are all taught to follow the same route, one of high growth and fast pace. But what if you want to take a different path? One which is slower, more mindful, more authentic. It is my mission to champion meaningful marketing, courageous content, selling with authenticity and soulful storytelling. I encourage you to come as you are and create from the heart space – meaningful marketing for soulful creatives. Each Thursday, I'll be discussing, disrupting and challenging the world of marketing and creating space for the empaths among us.
https://www.jesscollins.co.uk
Gesamtlänge aller Episoden: 14 hours 46 minutes
episode 40: Finding Your Clare
Unlock the secrets to connecting with your true clientele as I unravel the myth of the 'ideal customer avatar' and introduce you to 'Clare.'
In this episode, I share stories and wisdom from my 'Contented' course to help you identify and attract the real, authentic customers you're meant to serve. Say goodbye to chasing after the perfect customer and hello to creating content that resonates deeply with the Clare's of your world...
episode 39: 10 Journaling Prompts To Support Your Business
Have you ever uncovered a hidden treasure in the least expected place? That's what happened to me when I realised that the simple act of journaling could revolutionise the way I approached business strategy and personal growth.
In this episode of M Path, I share 10 powerful journaling prompts tailored to unlock the entrepreneurial spirit within you. Together, we'll explore the bedrock of your mission and unravel the emotional tapestry that connects you to your customers...
episode 38: Content Strategy Tips (Part 2)
Have you ever opened your Instagram app and felt like you've stumbled into a digital maze? Do you think Instagram stories are just for casual updates? Think again!
In this episode, I share my secrets on how you can turn your Instagram into captivating mini brochures for your brand. I'll share how, by utilising Instagram stories, you can build genuine connections and bring your audience into your daily rhythm...
episode 37: Content Strategy Tips (Part 1)
Who says you can't mix business with soulful storytelling? In this episode, I share my trials and triumphs in content creation. I reveal how a solid plan can come to the rescue when life throws curveballs, proving that foresight in content planning does not suffocate creativity but gives it wings.
Packed with ten actionable tips, I share how striking the right chord between being sales-y and sincere can be a tightrope walk, but I'm here to guide you across with grace...
episode 36: Astrological Transits To Support Your Business
As I gazed upon the night sky, I wondered what if the stars held the blueprint to entrepreneurial prowess. This revelation led me down a path where astrology and business intertwine.
In this episode, I uncover the magic of new moons, particularly when they grace the 10th and 6th houses of our astrological charts, domains of career milestones and daily grind, respectively...
episode 35: Why Integrity Matters
When a respected brand in the creative world undercut its message of support by asking artists for free work, it struck a resonant chord with me.
As a seasoned copywriter with a heart rooted in genuine storytelling, in the episode, I bring to light the often unnoticed connection between integrity and lasting achievement, all while offering guidance on aligning your actions with your values...
episode 34: Recipe For A Powerful Advert
I'll never forget that first taste of success when my humble home-baked cookies became a neighbourhood sensation; it wasn't just the sugar and spice that won hearts, but the stories each batch told. That's precisely the authenticity and emotional connection I aim to help you bring to your marketing in this episode...
episode 33: 5 Marketing Trends for 2024
As the marketing world hurtles toward a future brimming with AI-generated content, I find myself caught between the thrill of innovation and a yearning for the human touch that's always been the heart of great marketing.
In this episode, I'm navigating the anticipated dominance of artificial intelligence in content creation for 2024 while also shining a light on the increasingly valuable endorsements from micro-influencers...
episode 32: Six and a Half Tips for Creating an Authentic About Page
Each one of us has come across an 'About' page on the internet that we instantly connected with, feeling as if we found a kindred spirit. This moment of authenticity is something that we all aspire to create.
In this episode, I'll be sharing how you can achieve this by being sincere and vulnerable. I'll discuss how a well-thought-out narrative can draw your audience closer and turn them into loyal customers...
episode 31: 10 Tips for Creating & Managing Your Marketing Budget
Have you ever wondered if every pound you put into marketing truly works in favour of your business goals? Well, this week's episode is your treasure map to ensure your marketing budget is wisely crafted and perfectly aligned with your strategic objectives.
I unveil ten pivotal tips to help you scrutinise your current spending, carve out crystal-clear objectives for the year, and harmonise your budget with your revenue flow...