I'm Jess Collins, The Feral Writer, Soulful Marketer and Creatress of Empress, the membership community for authentic marketing. We are all taught to follow the same route, one of high growth and fast pace. But what if you want to take a different path? One which is slower, more mindful, more authentic. It is my mission to champion meaningful marketing, courageous content, selling with authenticity and soulful storytelling. I encourage you to come as you are and create from the heart space – meaningful marketing for soulful creatives. Each Thursday, I'll be discussing, disrupting and challenging the world of marketing and creating space for the empaths among us.
https://www.jesscollins.co.uk
Gesamtlänge aller Episoden: 14 hours 46 minutes
episode 10: How To Create A Marketing Plan In Ten Minutes (Sort Of)
It’s often a daunting task writing a marketing plan. But in this episode, I’m taking you on a 7-day journey explaining how by dedicating just 10 minutes each day, you can craft a soulful yet strategic roadmap for your business.
We’ll look at your current position, setting measurable goals and explore how you can examine the competition. By the end of the week, you'll have a clear and concise marketing plan that can help guide your business activities...
episode 9: Attracting Customers Courageously
Unlock the power of authentic, courage-filled marketing that radiates from a place of truth and integrity. In this episode, I explore the seven crucial ways you can attract customers in a way that aligns seamlessly with your values, allowing you to harness your brand's uniqueness and connect courageously...
episode 8: Will AI Help Me Write My Copy?
We’ve all heard of ChatGPT and its potential, but have you wondered if AI could replace human copywriters? Can AI capture the essence, emotion and authenticity that comes from a human heart?
In this episode, I explore the world of AI and share the results of an intriguing experiment I set pitting AI-generated copy against human-written content...
episode 7: How to Create a Compelling Tagline
Ever found yourself wondering how to distil your brand's essence into a few powerful words? That's exactly what we're unwrapping in this episode, diving deep into the art of creating compelling, memorable taglines that not only define who you are and what you offer, but also evoke emotion and differentiate your brand...
episode 6: Creating Your Key Messages
Picture this: I'm out shoe shopping. Not exactly where you'd expect a business breakthrough, right?
But it was in that moment I landed a major contract. The secret? My key messages. This anecdote brings us to the heart of this episode, the power of key messages.
In this episode, we explore the process of creating authentic key messages that resonate with who you are at your core...
episode 5: Unearthing Your Vision & Values
Ever felt like your business is losing its soul? Like you're constantly putting on a show, instead of showing up as your authentic self? In this episode of M Path, I peel back the layers to uncover the essence and importance of vision and values in business.
We explore how our values should be seen more than they're heard and how they should serve as our beacon and our signature essence...
episode 4: The Power of a Coterie
For many years, I felt isolated on my creative journey, struggling to connect with people who truly understood my passions and ambitions. That all changed when I discovered the power of the coterie, a close-knit group of independent spirits united by common ideals. They say that it takes a village to raise a child, well it’s not too dissimilar with a creative business either. The people around you make all of the difference and that support can be your superpower...
episode 3: All You’ve Got To Be Is True
Are you ready to unearth the magic of authenticity in your marketing?
In this episode, we look at how the digital world has transformed the way we connect with audiences, shifting from an old-school, dictatorial approach to an authentic, people-focused one.
I explore the problems with crafting a persona that isn't true to who you are, whilst embracing your imperfections for a more relatable marketing strategy that connects you to your customer...
episode 2: What is Heart Marketing?
What does it mean to change from head-oriented marketing to heart marketing? How can authenticity, integrity and identity connect us to our audience in a more authentic and meaningful way?
Join me, Jess Collins, in our first M Path episode as I share my personal journey and experiences that led me to embrace the path of heart marketing.
We discuss the importance of intuition, intention, creation, expression and empowerment in creating marketing that resonates from the heart...
episode 1: Introducing M Path
Welcome to M Path, the podcast for meaningful marketing for soulful creatives. We are all taught to follow the same route, one of high growth and fast pace. But what if you wanted to take a different path? Or as we call it in my membership community, The Empress Practice.
I have all the badges of societal success, I followed the masses - the blueprint for societal success, but when you strip it all back, it was ego – working from the head space...