I'm Jess Collins, The Feral Writer, Soulful Marketer and Creatress of Empress, the membership community for authentic marketing. We are all taught to follow the same route, one of high growth and fast pace. But what if you want to take a different path? One which is slower, more mindful, more authentic. It is my mission to champion meaningful marketing, courageous content, selling with authenticity and soulful storytelling. I encourage you to come as you are and create from the heart space – meaningful marketing for soulful creatives. Each Thursday, I'll be discussing, disrupting and challenging the world of marketing and creating space for the empaths among us.
https://www.jesscollins.co.uk
Gesamtlänge aller Episoden: 14 hours 46 minutes
episode 30: The 10 Stages of Crafting Your Marketing Roadmap
Embark on a journey to elevate your marketing strategy with a roadmap that speaks to the soul of your entrepreneurial spirit. Discover the power of intention and clarity that comes with a 10-stage plan designed to grow with your business, crafted especially for empathic and sensitive entrepreneurs.
In this episode, I unravel the art of setting goals that resonate with your personal and professional aspirations while diving into the unique essence of your offerings...
episode 29: 10 Things To Do for Twixmas Marketing
As entrepreneurs, getting caught up in the end-of-year rush is easy. Still, I'm here to guide you through ten creative approaches to keep your business momentum thriving without compromising your festive relaxation.
In this episode, I'll map out a gentle yet effective marketing roadmap and share practical content strategy tips to prime your business for the new year...
episode 28: The Power of an Away Day
Prepare to discover how an away day can revolutionise your entrepreneurial journey, particularly if you're empathic and sensitive.
In this episode, I dive into the benefits of dedicating a day to stepping back, tuning out, and focusing solely on your business's creative and strategic aspects. I also explore the significance of research and analysis during your away day, guiding you to tap into your customers' desires whilst always maintaining sight of your unique vision...
episode 27: Tips for Naming Your Business
Do you know the power a name wields?
This episode of M Path is an exquisite blend of wisdom, tips and insights for entrepreneurs stuck in the maze of naming their business. I share my expertise in choosing the right name that reflects your brand's personality, meaning, and promise to your customers.
Remember, the name is not just a name; it's your first step towards creating a memorable brand identity...
episode 26: 6 Tips on Writing Your Instagram Bio
Get ready to take your Instagram bio from bland to grand! In this episode, I spill the beans on six essential strategies to make your bio survive and thrive. Prepare to learn how to effectively communicate your core message and brand essence, making your audience feel something beyond a simple listing of services.
This episode also challenges you to scrutinize your existing Instagram bio...
episode 25: You Don't Become the Leader by Following the Leader
Having been on the receiving end of plagiarism more times than I care to recall, I've got a bone to pick with the copycats in the entrepreneurial world.
In this episode, I unpack the adverse effects of copying on credibility and how it can quash authentic leadership. I'll tell you about instances where my work was blatantly imitated and how it threatened the distinct identity of my business. But it’s not all doom and gloom...
episode 24: 10 Ways that Decorating My Lounge is Like Running a Business
I invite you all into my lounge transformation journey. Discover how every design choice parallels running a business, from colours to furniture placement.
In this episode, I share lessons on taking your time, breaking down mammoth tasks into digestible chunks, and maintaining authenticity throughout. I'll unravel why telling your unique story should precede style and how it's okay, even necessary, to stumble and learn on this voyage...
episode 23: 5 Ways to Survive Black Friday as a Small Business
Ah, that time of year again – Black Friday. This episode is all about maintaining your sanity and approaching the promotion commotion with strategy. As a marketer who has survived and coached many creative entrepreneurs through the roller coaster of Black Friday sales, I share the history of this crazy shopping frenzy, why it's a battlefield for small businesses and, most importantly, what you can do about it...
episode 22: 10 Tips on Blogging
Blogging is a brilliant way to attract people to your business. It can help those customers on your website to dig a little deeper into your brand and your expertise and give those who have never heard of you the opportunity to find you.
In this episode of M Path, I share some practical tips and strategies that can help you gain visibility, establish yourself as an expert, and build loyalty among your audience through blogging...
episode 21: The Autumn of Unravel
Pause with me for a much-needed journey of self-discovery and soul success, which I've fondly termed the "August of Unravel". In this episode of M Path, we step back from the frantic pace of life and productivity and instead focus on understanding ourselves and our true purpose.
This episode is a treasure trove of self-reflection and enlightenment, allowing you to reconnect with your dream business and, more importantly, with yourself...