I'm Jess Collins, The Feral Writer, Soulful Marketer and Creatress of Empress, the membership community for authentic marketing. We are all taught to follow the same route, one of high growth and fast pace. But what if you want to take a different path? One which is slower, more mindful, more authentic. It is my mission to champion meaningful marketing, courageous content, selling with authenticity and soulful storytelling. I encourage you to come as you are and create from the heart space – meaningful marketing for soulful creatives. Each Thursday, I'll be discussing, disrupting and challenging the world of marketing and creating space for the empaths among us.
https://www.jesscollins.co.uk
Gesamtlänge aller Episoden: 14 hours 46 minutes
episode 20: Commanding Creativity: Where Do You Get Your Ideas From?
Seemingly mundane activities like swimming, running or dog-walking can unlock a universe of creativity within you. In this episode of M Path, I wanted to share my creative experience, revealing how I coax my imagination into the spotlight.
My inspiration is often found in the most unexpected corners, whether immersed in the ocean or sweating it out in the sauna. These aren't simply pastimes but sacred moments where inspiration comes alive...
episode 19: How to Get Started with Journaling
For nearly a decade, the pages of my journal have been privy to my most profound thoughts and emotions. This episode of M Path is an invitation into my world, where I share the immense power of journaling as a tool for self-reflection, emotional regulation and evoking creativity.
Depending on whether you choose freestyle writing or a prompt, journaling could be your gateway to that realm of possibilities...
episode 18: Ten Tips for Starting a Membership
Get ready to unlock the magic of a membership community and craft an experience that resonates with your audience.
Your journey starts with identifying the reason for your membership, its objectives, and the potential benefits for your members.
In this episode, we'll explore strategies to design a unique membership format, free from the cliches and cookie cutter existing models...
episode 17: Ten Ways to Get New Customers (Part 2)
Continuing on from our previous episode, I share the next 5 strategic ways you can attract new customers. We explore the world of advertising, from the significance of investing in quality adverts that make an impact, to the importance of giving your adverts a clear job description.
I also talk candidly about potential pitfalls and benefits of advertising on various platforms including Google, Facebook, Instagram, print media and even podcasts...
episode 16: Ten Ways to Get New Customers (Part 1)
Discover a world of business growth as I unlock 5 strategic ways to attract new customers. In this episode, I venture into the realm of content marketing, emphasising its cost-effectiveness, evolution and the significance of tuning it to your business needs.
Together, we explore the power clash of video and blogging while uncovering the art of relationship building within your industry...
episode 15: The Creative Mother How To Balance Motherhood & Business
When I first became a mother, I felt as though I was walking a high wire, juggling my creative business in one hand and my new role as a mother in the other. So, in this episode, I'm offering a candid look at my own journey, shedding light on how motherhood encouraged me to reevaluate my business and ultimately, reconnect with my creativity.
We'll navigate together through the myth of perfect balance and share strategies for carving out mental space to tap into our creative energy...
episode 14: The Path to Passive Income for Creative Entrepreneurs
Mastering the art of passive income is a game-changer for creative entrepreneurs. It allows a way to grow sustainably and have the freedom to create a life that isn’t limited by the amount of hours you have in a day.
Through my journey from blending active and passive income streams to offering diverse products and courses, I've found a rhythm that creates the harmony between passion and profit...
episode 13: Manifested: A Life Of Meaning and Magic (and Sometimes Marketing)
What if the universe was your secret ally, waiting to co-create your reality? What if you could harness the power of your feelings and intentions to manifest your dreams?
In this episode of M Path, we journey through the magic of manifestation, a tool that has transformed my life and business over the past 20 years...
episode 12: Copywriting Cazimi: Identity, Authenticity & Expressing Your Soul Essence
How often have we seen marketing efforts that seem more focused on creating a mirage rather than genuinely connecting with the audience?
Authenticity is the cornerstone of my discussion on this episode of M Path, as we spotlight the concept of Copywriting Cazimi - an astrological term that signifies writing from the soul.
We explore how we can create copy that resonates with who you truly are, expressing your soul essence, rather than a fabricated identity...
episode 11: Connection Over Projection: 8 Tips for Connecting with Your Audience
Are you genuinely engaging or just stealing the spotlight on social media? In this episode, I explore the fine line between authentic connection and 'comment cocking'.
We also navigate the path of building trust and connection in relationships, highlighting the role of content as a tool to nurture these bonds. It's not always about sales, but about creating an atmosphere for your followers to truly understand your ethos...