Alan Hart, marketer and advisor to the world's best marketers and companies, leads intimate conversations with the world's most dynamic chief marketing officers (CMOs) and business leaders. Alan goes further than other marketing podcasts to learn CMO strategies, tips, and advice. Alan and his guests reveal what makes a great brand, marketing campaign, or turnaround. Learn from the personal experience and rich stories of these marketing and business leaders so you can unleash your full potential. Become a member today and listen ad-free, visit https://plus.acast.com/s/marketingtoday. Hosted on Acast. See acast.com/privacy for more information.
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Gesamtlänge aller Episoden: 10 days 15 hours 32 minutes
episode 416: 416: A Masterclass in Design with Mauro Porcini, Chief Design Officer at PepsiCo
Mauro Porcini is a widely known design thought leader, author, and first-ever Chief Design Officer at PepsiCo. He is also a presenter and judge on the TV shows New York by Design and America by Design on CBS and Amazon Prime Video. Mauro is from Italy, where he studied design in Milan and did his thesis on wearable technology with Philips Design...
episode 415: 415: How ETS is Rebranding and Evolving with Michelle Froah, Chief Marketing and Innovation Officer
On the show today, Alan and Michelle talk about her career journey, the ETS rebrand, the uniqueness of her current role, and why more organizations should be thinking of a similar structure at the leadership level. ETS's focus on people and mission of driving human progress forward is what drew Michelle to the company...
episode 414: 414: Bubble Goods is Offering a New Avenue for Food Brands with Founder and CEO Jessica Young
In this episode, Alan and Jessica talk about Bubble Goods, who it serves, and how they are helping emerging food brands and unique consumers alike.
Jessica Young is a fan of Fufu and the founder and CEO of Bubble Goods. With 10+ years in the food and wellness industry, Jessica saw a gap in the market: food brands were innovating (specifically in the health foods sector), but they didn’t have the digital know-how or right platform to launch and scale on...
episode 413: 413: Creative Destruction at Calendly with Chief Revenue Officer Jessica Gilmartin
In this episode, Alan and Jessica talk about the evolution of Calendly from serving solopreneurs to enterprise organizations, the success factors that have made that shift possible, how she thinks about the RIO and effectiveness of marketing spend, and balancing the need to drive results and be creative through “creative destruction.”...
episode 412: 412: How can we Trust AI? with Jacqueline Woods, CMO at Teradata
Jacqueline Woods is the Chief Marketing Officer for Teradata, the cloud analytics and data platform for AI, headquartered in San Diego, California. Jacqueline joined Teradata from NielsenIQ, where she was a member of the executive leadership team and Global Chief Marketing and Communications Officer. She also spent nearly 10 years as CMO of the IBM Global Partner Ecosystem Division, where she focused on building cloud, data, AI, and SaaS strategies...
episode 411: 411: How citizenM Hotels are Disrupting the Hospitality Industry with Chief Marketing Officer Robin Chadha
In this episode, Alan and Robin discuss his path from Wall Street to citizenM, their focus on affordable luxury, the innovations they are bringing to the hospitality industry, and who they are working to serve. Robin also tells us about their unique citizensOf campaign and how it is helping them integrate into communities, as well as their partnership with World Bicycle Relief and how they encourage their guests to participate in impactful ESG initiatives...
episode 410: 410: Circle has Community Building Down to a Science with Andy Guttormsen, Co-Founder and Chief Revenue Officer
In this episode, Alan and Andy discuss his path to creating Circle, how to build community, best practices and takeaways for community builders, how to build a great member experience, how to find the right members for your community, and much more!
Andy Guttormsen is the co-founder and chief revenue officer of Circle, an all-in-one community platform for professional creators and brands. He started his career on Wall Street, but quickly found that it wasn't the place for him...
episode 409: 409: Offering Solo Travel as a Solution for Loneliness with Lee Thompson, Co-Founder & CMO of Flash Pack
Lee Thompson is the co-founder and CMO of Flash Pack, a travel brand dedicated to small group adventures rooted in friendship that he founded with his now wife and CEO, Radha Vyas. Lee’s career merged with his passion for adventure as a self-employed photojournalist. He met Radha on a chance first date between gigs, and they immediately started planning what became Flash Pack. By 2016, they were married, had both quit their jobs, and were starting their new adventure as business owners...
episode 408: 408: David’s Bridal is Innovating Retail Brand Experiences with Kelly Cook, President of Marketing, IT & Finance
Kelly Cook does it all! She is a mother of five who plays the drums AND serves as President of Marketing, IT, and Finance at David’s Bridal. Her love of learning and trying new things can be seen in her impressive and varied work history. From Continental Airlines, to Waste Management, Inc. to DSW, Pier One, Sears, Kmart, and now David’s Bridal, Kelly tells us she learned a lot about herself and her craft by challenging herself in new industries and encourages other marketers to try the same...
407: Does Your Career Align with Your Values? with Regina Lawless, Author of Do You: A Journey of Success, Loss and Learning to Live a More MeaningFULL Life
Regina Lawless is an inspiration. She is a recent empty nester, founder of Bossy & Blissful, a community for black women executives and business owners, and author of Do You: A Journey of Success, Loss and Learning to Live a More MeaningFULL Life.
After graduating with her BA in communications from California State University-Sacramento, Regina got her first job in human resources at Target...