Alan Hart, marketer and advisor to the world's best marketers and companies, leads intimate conversations with the world's most dynamic chief marketing officers (CMOs) and business leaders. Alan goes further than other marketing podcasts to learn CMO strategies, tips, and advice. Alan and his guests reveal what makes a great brand, marketing campaign, or turnaround. Learn from the personal experience and rich stories of these marketing and business leaders so you can unleash your full potential. Become a member today and listen ad-free, visit https://plus.acast.com/s/marketingtoday. Hosted on Acast. See acast.com/privacy for more information.
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Gesamtlänge aller Episoden: 10 days 17 hours 41 minutes
episode 379: 379: Empathy-based and Effortlessly Stylish Marketing with Matt Lattman, SVP of Acquisition Marketing at Discover
Matt Lattman is an avid traveler and serves as the Senior Vice President for Card Acquisition Marketing at Discover. Prior to Discover, Matt was Chief Marketing Officer at Zero Financial, a financial technology startup. He also spent six years at Capital One in various roles, most recently as Head of Acquisition Marketing for their Consumer Bank. He joined Discover in 2019 as VP of Marketing, Pricing, and Product Strategy in Personal Loans...
episode 378: 378: Building a Kinder, Braver World with Joshua Hollin, Digital Associate at Born This Way Foundation
Joshua Hollin is the Digital Associate for the Born This Way Foundation, where he executes digital content in service to the mission of building a kinder, braver world. He's passionate about combating the stereotype that young people are lazy, apathetic, or indifferent to the world around them by showing that they are empowered, resilient, and creative...
episode 377: 377: Audience First Marketing and A Culture of Learning with Lauren Weinberg, CMO at Square
Lauren Weinberg is a proud boy mom, a loving dog mom,and currently the Chief Marketing and Communications Officer at Square, driving global marketing and communications strategy. She started her career by measuring media metrics, then made her way into b2b media, and eventually moved over to the consumer side of marketing strategy. She spent some time running her own consulting business, then landed at Square where she has been for the past 6 years...
episode 376: 376: Differentiation and Design Ops with Amrita Mathur, VP of Marketing at Superside
When Amrita Mathur joined Superside as their first marketing hire in 2019, there was no product, no platform, and no recurring revenue. She is no stranger to being called in when companies are at a strategic inflection point with their growth strategy, so she did what she spent a career in B2B marketing learning how to do: implement a marketing-led growth strategy that translated into $8 million in subscription revenue in the first year and 400% year-over-year growth since then...
episode 375: 375: Bringing Your Brand Purpose to Life with Raj Pudipeddi, CMO of Align Technology, makers of Invisalign
Raj Pudipeddi currently serves as the Chief Product and Marketing Officer for Align Technology, makers of Invisalign, and its Managing Director for the Asia Pacific region. Through his dual roles, Raj has global responsibility for product, marketing, strategy, and clinical teams, as well as for the market development and commercial execution of all Align Technology products and services in the Asia Pacific region...
episode 374: 374: Simply Honest Ads and In-House Creatives with Airbnb’s Hiroki Asai
Hiroki Asai is the Head of Global Marketing at Airbnb, overseeing all marketing efforts and in-house creative teams. Hiroki grew up as a skateboarder in the 80s, loved the design aspect of that world, and started his career as a graphic designer. Eventually, he learned how to apply what he knew about creativity and design to solve business problems...
episode 373: 373: Striking the Balance between Intuition and Information with Oded Netzer, Co-Author of "Decisions Over Decimals"
Oded Netzer is a world-renowned expert in data-driven decision-making. He serves as the Vice Dean of Research and the Arthur J. Samberg Professor of Business at Columbia Business School. As the son of a Holocaust survivor, Oded is the first in his family to attend college. After graduation, he spent some time working in a chicken house but quickly decided that wasn't for him...
episode 372: 372: Establishing a Mutually Beneficial Partnership Model with Guillaume Bouvard, CMO at Extend
Guillaume Bouvard is the COO, CMO, and co-founder of Extend. He founded the company with two friends and credits their success to complementary skill sets, trust, shared values, and education. Before starting Extend, Guillaume spent 12 years at American Express in various roles, advising the C-Suite as a leader of the Strategic Planning Group for several years. Before Amex, Guillaume led marketing efforts at Capital One and earned an MBA from the MIT Sloan School of Management...
episode 371: 371: Complexities in Marketing to a Broad Audience with Zach Kitschke, CMO at Canva
Zach Kitschke is the CMO of Canva, the online visual communication and collaboration platform. In his comprehensive role as CMO, Zach oversees the international brand and drives growth initiatives. He closely collaborates with teams responsible for product marketing, PR and communications, affiliates and performance, content, SEO, brand development, creative innovation, advertising, and product growth. Zach joined Canva in 2013, the year it launched...
episode 370: 370: Marketing is a Team Sport with Katie Krum, SVP and CMO at PURE Insurance
Katie Krum started her career at PURE in 2006 as the sixth employee at the insurance start-up. She played a significant role in shaping the brand, and throughout this process, she discovered her passion for marketing. Katie eventually left to develop her skill set at Nickelodeon, Marriott, Under Armour, and Weber Shandwick. She now leads a "small but mighty team" as the CMO at PURE, where she oversees all aspects of marketing communications and PR...