Marketing Today with Alan Hart

Tom Asacker is a keynote speaker and an adviser to executives and companies, and he is the author of five books, including “The Business of Belief.”

He believes many marketers operate under the false assumption that people behave like computers, expecting them to make decisions based simply on the information they supply and then choose their product or service...

Russ Findlay is the head of marketing for the U.S. at Hiscox, an international specialty insurer with a 115-year history. Prior to Hiscox, he worked in consumer packaged goods with companies like Unilever, Pepsi and IHOP. In this podcast, he discusses marketing in general and his career path from CPG to the world of financial services...

Dan Marks is the CMO for Hancock Whitney Bank, a regional player in the Gulf South area with a footprint spanning from Houston, Texas, to Tampa, Florida. In November of 2016, he was honored by the CMO Club with their peer-nominated President's Circle Award...

Rohit Bhargava is a trend curator, TEDx speaker and the author of five best-selling books, including the recent 2017 edition of “Non-Obvious: How to Think Different, Curate Ideas & Predict the Future” and “Likeonomics.”

When Bhargava analyzes trends, he isn't thinking about the availability of flying cars you can control with your mind, he is operating more in the here and now...

Seth Kaufman's career traces a steady and seemingly unstoppable ascent at PepsiCo. As an intern, he fell in love with the people, the brands and the culture before taking on (and conquering) challenge after challenge, including brand and innovation initiatives, developing channels strategies in sales, and frontline field work on the snack side — where he embraced and developed his strength as a people leader...

Lisa Baird was named CMO of the United States Olympic Committee in 2009. Prior to that, she served in brand and marketing roles for Proctor & Gamble, GM, IBM and the NFL, among others. 

With the Olympic Games occurring years apart, Lisa touches on how she maintains focus on long-term marketing goals: “The better and more articulate and more precise your mission and your purpose is — that needs to act as your long-term guide, says Baird...

Elizabeth Windram, director of Brand and Advertising at JetBlue, arrived at her destination in marketing after stops in finance and MBA school. For her, it's not just coming up with the big idea so much as it is to trust your instincts and follow through; believing in what your gut is telling you while listening to other viewpoints and making the work better.

“As long as you don't mess with the core insight, you're probably still OK,” says Windram...

In this podcast, Esurance CMO Alan Gellman discusses a wide range of marketing topics. But as seems to be the case for so many top marketers, tools and platforms are important, but to drive growth, it all comes down to trying to understand the people you want to reach: “We always — always — hang into that center of ‘Who are these people and how do we deliver for them?' Because as we deliver for the consumer, we deliver for our companies...

Linda Boff is the CMO of GE, a behemoth company with over 300,000 employees worldwide. While certainly an established brand, it's a company in transition, and Boff has been leading that charge, not only to evolve but to make things better for people they serve. As she says, “We're five years into what is a huge transformation for the company into what is the world's leading industrial digital company. A company that makes things … but also connects things...

Rand Harbert is CMO of State Farm at a time when the company has reinvented, or at least reimagined, the way insurance is viewed. That is, instead of being there when things go wrong, they want to be a company that is there when things go right. And, in the process, make it clear that they offer a breadth of services that improves the quality of their customers' lives by providing proactive resources...