Marketing Today with Alan Hart

Part 1 with Kimberly Whitler, Forbes contributor and Assistant Marketing Professor at the University of Virginia Darden School of Business, sat down with Alan Hart to discuss her recent research looking at company performance, corporate board composition and the CMO...

Part 2 with Kimberly Whitler, Forbes contributor and Assistant Marketing Professor at the University of Virginia Darden School of Business, sat down with Alan Hart to discuss her recent research looking at company performance, corporate board composition and the CMO. Did you know purely analytical CMOs are correlated to poor company performance? What is the future of markting leadership? Plus case studies from Buick and Allen Edmonds...

Steven Handmaker, Chief Marketing Officer of Assurance, one of the largest and most awarded independent insurance brokerage operations in the U.S., sat down with Alan Hart. Steven discusses how Assurance has become recognized as a "best place" to work and what is marketing's role in driving a "rock star" culture. We move to talk about the world of B2B marketing, the future and the war for talent in marketing today...

Vishal Khanna, Digital Marketing Director at Wake Forest Innovations, 2015 Content Marketer of the Year sat down with Alan Hart. Vishal discusses how the content marketing at Wake Forest Innovations produced ROI results that beat out IKEA, Marriott, Emerson, CSC and GoPro. The results were 600%+ increase in marketing qualified leads and a doubling in revenue. Content development, SEO, Inbound Marketing and Email all played a role...

Roll Cast Advisors' Drew Miller believes marketing is all about relationships

Drew Miller, founder and CEO of Roll Cast Advisors in Austin, Texas, thinks marketing done well forms meaningful relationships between companies and people. And meaningful relationships grow and thrive when companies deliver something that's really important to the customer.

“You always want to know your customer, says Drew. “You want to speak in ways and at places that really matter to them...

Meaning is the new luxury. It's not logos and labels but products that are made with thought and care — products that are authentic with great stories to tell, according to Bridget Russo, chief marketing officer at Shinola. “We've learned that place matters. For us, our home is Detroit. That story of provenance adds depth to our brand. But it has to be real...

Rachel Tipograph left her role as global director of digital and social media at Gap after a conversation with her boss where she asked, “How do we drive sales on the web, not annoy people, and even make Gap cool again at the same time?” His reply: “If you figure that out, that's a billion-dollar idea...

Molly Swenson is CMO of RYOT, an immersive media company founded in Los Angeles in 2012 and recently acquired by AOL and The Huffington Post.

She's also a badass.

Molly was a White House intern in the Obama administration, performed as a contestant on “American Idol” and designed philanthropic strategies for Kobe Bryant, Shakira and Ben Stiller...

Laurel Hodge is director of creative strategy at the online image-sharing community, Imgur, which she says is “on a mission to lift people's spirits for a few moments every day.”

But there's a lot more to it than that. Imgur has more than 150 million monthly active users, and among those, 86 percent are millennial men, the most ad-adverse and toughest audience to reach for marketers...

Peter Horst is a former CMO at The Hershey Company. Prior to that, he spent 12 years at Capital One and was CMO of TD Ameritrade. He discusses here a range of topics, but he speaks at length on the inherent challenge of applying big data and analytics to human behavior.

“It's going to get increasingly more challenging to maintain that right balance of art and science, of machine speed and human insight,” says Horst...