Alan Hart, marketer and advisor to the world's best marketers and companies, leads intimate conversations with the world's most dynamic chief marketing officers (CMOs) and business leaders. Alan goes further than other marketing podcasts to learn CMO strategies, tips, and advice. Alan and his guests reveal what makes a great brand, marketing campaign, or turnaround. Learn from the personal experience and rich stories of these marketing and business leaders so you can unleash your full potential. Become a member today and listen ad-free, visit https://plus.acast.com/s/marketingtoday. Hosted on Acast. See acast.com/privacy for more information.
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Gesamtlänge aller Episoden: 10 days 17 hours 41 minutes
episode 296: 296: Unpacking the Growth Triple Play with McKinsey’s Biljana Cvetanovski
Biljana Cvetanovski is a partner at McKinsey & Company and leads their marketing and sales practice in the UK, Ireland, and Israel.
In this episode, Alan and Biljana discuss a recent report that McKinsey shared called “The Growth Triple Play—Creativity, Analytics, and Purpose.” During their conversation, they break down the report and discuss how, when combined, those three core elements create extensive results for companies...
episode 297: 297: Integrating Conversational Marketing into the Buyer Journey with Mark Kilens
Mark Kilens is the VP of Content and Community at Drift where he oversees content, creative projects, events, teams, and much more. He also oversees the Drift community and Drift Insider–which has about 45,000 members today–as well as their two biggest events, Rev Growth and Hyper Growth.
In this episode, Alan and Mark break down Drift's 2021 State of Conversational Marketing report...
episode 298: 298: Where Purpose Matters Most with Attest’s Jeremy King
Jeremy King is the CEO and founder of Attest. It's a fast scaling SaaS technology business focused on the market research industry, based in London and New York. Prior to Attest, Jeremy spent nine years with McKinsey & Company. Undoubtedly, research is in his blood.
In this episode, Alan and Jeremy discuss his love of Marine life and how it spurred him to found Attest. Later on, they also talk about some research they jointly executed about purpose...
episode 299: 299: Tackling Complex Business Problems with Boeing’s Ed Dandridge
Ed Dandridge is the Senior Vice President and Chief Communications Officer at the Boeing Company. In this role, he serves on the executive council and oversees all aspects of Boeing's communications.
In this episode, Alan and Ed discuss the many executive roles he has had in the past...
episode 300: 300: Innovating When You’re Already Digital-First with Quontic Bank’s Aaron Wollner
Aaron Wollner is the CMO at Quontic Bank where he is helping lead the charge of becoming the first digital bank in the metaverse.
On the show today, Alan and Aaron discuss his path to becoming CMO, where he got his start, and how multi-variate testing and other analytical approaches led to his belief around how to be data-led in a responsible way. Later, they discuss how Quantic Bank is an adaptive digital bank and how they are pursuing banking in the metaverse...
episode 301: 301: The 7 Global Marketing Trends You Need to Know with Deloitte’s Jennifer Veenstra
Jennifer Veenstra is the Executive Leader of the Deloitte Global CMO program.
In this episode, Alan and Jennifer discuss the Global CMO program, what it includes, as well as the other types of programs Deloitte offers to up-and-coming CMOs. As a part of her role, Jennifer helped conduct Deloitte's 2022 Global Marketing Trends Report where they discovered seven key trends marketers should pay attention to going into the new year...
episode 302: 302: Using Creativity to Support a Nation with Fabio Baracho and Alejandro Gershberg
Fabio Baracho, VP of Marketing, and Alejandro Gershberg, Marketing Director at Grupo Modelo, part of Anheuser-Busch InBev, the largest brewery in Mexico.
In this episode, Alan, Fabio, and Alex discuss Grupo Modelo's response to the COVID-19 pandemic in Mexico. A huge part of this response was envisioning “The Match of the Ages” which occurred when the world felt most isolated and cultural gatherings came to a halt.
Soccer is a Mexican cultural icon...
episode 303: 303: Learning to Find Your Own Voice with Simple Practice’s Smita Wadhawan
Smita Wadhawan is the CMO at Simple Practice, a company that provides technology to private practice therapists and other practitioners. They've been around for 10 years and serve over 100 thousand practitioners.
In this episode, Alan and Smita discuss her journey from India to the US and her career path from companies like PayPal and GoDaddy to Simple Practice...
episode 304: 304: Challenging vs. Disrupting with John Sheldon
Did you know that 60% of counties in the US do not have an orthodontist within the county? So, what do those people do when they find themselves needing orthodontic care?
This is the question that John Sheldon set out to answer. John is the Chief Marketing Officer at SmileDirectClub where they are leading the charge with accessibility, increased convenience, and at a lower cost than competitors of orthodontic care...
episode 305: 305: Being Curious Enough to Fill the Gap with Lindsay McCormick
Lindsay McCormick is the Founder and CEO of Bite, which stands for “Because it's the earth.” They are makers of plastic-free and cruelty-free products on a mission to become the world's most sustainable personal care company.
Lindsay has built Bite into a multi-million dollar company, aiming to remove plastic from our everyday routines. Her first product, toothpaste tablets went viral in 2018, and since then they've added several other products to the Bite brand umbrella...