Alan Hart, marketer and advisor to the world's best marketers and companies, leads intimate conversations with the world's most dynamic chief marketing officers (CMOs) and business leaders. Alan goes further than other marketing podcasts to learn CMO strategies, tips, and advice. Alan and his guests reveal what makes a great brand, marketing campaign, or turnaround. Learn from the personal experience and rich stories of these marketing and business leaders so you can unleash your full potential. Become a member today and listen ad-free, visit https://plus.acast.com/s/marketingtoday. Hosted on Acast. See acast.com/privacy for more information.
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Gesamtlänge aller Episoden: 10 days 16 hours 11 minutes
episode 286: 286: Investing Deeply in Your Customer with GoDaddy’s CMO Fara Howard
Fara Howard is the CMO of GoDaddy where she oversees all marketing strategy and works with their internal creative team.
In this episode, Alan and Fara talk about one her career background and GoDaddy's brand evolution over the last several years. One of the several charges Fara led has been their experimentation on branded entertainment, launching their docuseries “Made in America”...
episode 287: 287: Bringing Learning to Life with Author Kimberly Whitler
Kimberly Whitler is the Frank M Sans Senior Associate Professor of Business Administration at the Darden School of Business at the University of Virginia.
In this episode, Alan and Kim talk about the release of her new book Positioning for Advantage, which has been ranked number one in product management on Amazon. They also discuss what positioning is and what value marketers have to a business. Kim's opinion is to keep it simple...
episode 288: 288: Helping Build Careers without Loneliness with COOP Career’s Kalani Leifer and Wpromote’s Daniela Toledo
Kalani Leifer is the Founder of COOP Careers and Daniela Toledo is the Senior Account Manager at Wpromote. She's also a graduate of the COOP Careers program.
In this episode, Alan, Kalani, and Daniela talk about COOP Careers, Daniela's journey through the program as a diverse, first-generation college grad, and what motivated Kalani to start this initiative...
episode 289: 289: The Five C’s of Marketing with Emburse’s Grant Johnson
Grant Johnson is the CMO at Emburse, a spend management company offering solutions that help organizations manage employee expenses, process invoices, and make payments.
In this episode, Alan and Grant discuss his journey to become CMO at Emburse and his philosophy of five Cs for a CMOs playbook—culture, coaching, campaigns, category, and courage.
Grant says that “the only constant in the market is change, and your ability to adapt to it is key to ongoing success...
episode 290: 290: Becoming a Transformation Agent with Onriva’s George Corbin
George Corbin is a Board Director at Edgewell Personal Care and is the COO of Onriva, a next-generation, AI-powered, travel marketplace.
In this episode, Alan and George talk about his career path, which includes consulting through the boom and bust of the internet, becoming Chief Digital Officer at Marriott, leading their digital transformation, and making his way to a position on Edgewell's board...
episode 291: 291: Investing in Brand Experiences with AnyRoad’s Jonathan Yaffe
Jonathan Yaffe is the CEO and Co-founder of AnyRoad, a data and analytics platform that powers experiential marketing efforts for many of the Fortune 2000 companies.
In this episode, Alan and Jonathan discuss how his career started at RedBull and how it evolved into founding AnyRoad. Jonathan believes that experiential marketing is a pillar of any effective marketing strategy...
episode 292: 292: Combatting Ad Fraud and Brand Safety with Check My Ads’s Claire Atkin and Nandini Jammi
Claire Atkin and Nandini Jammi are the Co-founders of Check My Ads Institute, but you may have heard of them before. Claire writes the popular newsletter Branded, which breaks major stories about the advertising industry's ties to disinformation and hate groups, and Nandini previously Co-founded Sleeping Giants, the social media campaign that led advertisers to flee from Breitbart. Needless to say, both are passionate about combatting disinformation and marketing issues...
episode 293: 293: Blockchain and the Future of Marketing with Peter Shankman
Peter Shankman is a five-time, bestselling author and entrepreneur, and a corporate keynote speaker. He focuses a lot on customer service and the new and emerging customer economy.
In this episode, Alan and Peter discuss his way of thinking and his living with attention deficit hyperactivity disorder (ADHD). Later they transition to PR and then dive down the rabbit hole of Web 3.0, what it is, and what it means for the future of marketing.
Listen to hear more about the Web 3...
episode 294: 294: The Future of Sports Marketing with Learfield’s Jennifer Davis
Jennifer Davis is the Chief Marketing and Communications Officer at Learfield, which has been around for over 50 years. Learfield works with intercollegiate athletics of the U.S...
episode 295: 295: Understanding the World of Brand and Music Partnerships with Columbia Records’ Jennifer Frommer
Jennifer Frommer is the Senior Vice President of Creative Content and Brand Partnerships at Columbia Records, a division of Sony Music.
In this episode, Alan and Jennifer discuss how she broke into the music industry, the brand partnerships she's worked on, which includes products like Beats headphones and musicians like Lil Nas X, Beyonce, Adele, and many others. The brands she's helped partner with include Tiffany & Co...