How do the smartest marketers and business entrepreneurs cut through the noise? And how do they manage to do it again and again? It's a combination of math—the strategy and analytics—and magic, the creative spark. Join iHeartMedia Chairman and CEO Bob Pittman as he analyzes the Math and Magic of marketing—sitting down with today's most gifted disruptors and compelling storytellers.
https://www.iheart.com/podcast/1119-math-magic-31150153/
Gesamtlänge aller Episoden: 2 days 6 hours 15 minutes
Howard Makler: “Your brand is a fingerprint of your behavior.”
Howard Makler knows how vital small and medium-sized businesses are to the economy. But he also knows not everyone appreciates their value. A successful serial entrepreneur and CEO of Innovation Refunds, Howard is working to make sure smaller businesses are no longer ignored. Innovation Refunds helps small businesses gain access to government funding, along with the knowledge, resources, and technology to succeed...
Jacki Kelley: “Don’t be afraid to zig and zag.”
The world of media is ever-changing — and no one has played it quite like Jacki Kelley, CEO of the Americas and Global Chief Client Officer of advertising giant, Dentsu. Jacki has been at the center of media and advertising for the last 25 years, with leadership roles at USA Today, Yahoo, Martha Stewart Living, and Bloomberg...
Jon Bon Jovi: “It comes down to truth.”
Jon Bon Jovi is so well known that when his songs play, everyone can sing along – even those born well after they first hit the radio. That kind of success is rare in the music business and a lot of artists would stop there. Yet Jon has tackled a number of ventures, bringing a magic touch to everything he’s involved in, from entrepreneurship to philanthropy. With Hampton Water, he turned a family joke into a top rosé brand...
Angela Yee: “Every time I learn something, I want to bring it to people.”
At its core, radio is a community service. No one knows that better than Angela Yee. She’s been on the airwaves for over a decade as a founding member of The Breakfast Club, host of her midday show, Way Up, and now the podcast, Lip Service. Angela is a friend and mentor to her listeners and she’s no different off the air. As an entrepreneur, she finds creative ways to help others...
Paris Hilton: “I love to be someone who is underestimated.”
For so long, Paris Hilton’s story was told for her – in tabloids, through her persona on The Simple Life, and in the context of her legendary family. Now, Paris has taken the reins. She’s used her power as the original influencer to show her true self on social media, through entrepreneurship, and as an activist. From documentaries to podcasts to successful brands, there’s now so many ways to get to know the real Paris...
Gwyneth Paltrow: “Transaction can actually be a service”
These days, a lot of actors double as entrepreneurs. Yet no one has had their finger on the pulse quite like Gwyneth Paltrow. Before everyone else was doing it, the Academy Award winner started a newsletter with personally curated recipes, travel tips, beauty items, and more. That grew into the lifestyle brand Goop. From its clothing line to its podcast, Goop’s offerings have captivated customers who are just as obsessed with health and wellness as its founder...
Allen Grubman: “I’m a businessman first and a lawyer second.”
Allen Grubman is a legend in the music business, but he’s not a musician. He’s an entertainment lawyer who for over 50 years has been making deals for superstars in music and media. He’s a trusted advisor to Bruce Springsteen, Madonna, and, of course, Bob Pittman. Bob sat down with his longtime friend and confidante to learn how he went from Brooklyn kid to Rock & Roll Hall of Fame inductee...
Blake Scholl: “It doesn’t matter what you’ve already done. It’s what you can learn to do.”
With Boom Supersonic, Blake Scholl is reaching for the impossible. When the Concorde was grounded in 2003, dreams of a profitable model for supersonic aviation were abandoned. It took an introverted kid obsessed with aviation to prove skeptics wrong. Today, Boom has orders to make over 100 supersonic aircrafts for the US Airforce, United Airlines, and more, ensuring that supersonic travel is about to make a comeback. Of course, Blake didn’t achieve this overnight...
Math & Magic Returns March 30th
Join iHeartMedia Chairman and CEO Bob Pittman for the new season of Math & Magic: Stories from the Frontiers of Marketing.
This season, Bob sits down with leaders across various fields –from A-list entrepreneurs to a supersonic aviator and everyone in-between—to learn how they’ve used data and creativity to push their businesses into the future. There’s nothing these visionaries can’t teach us about how to find success in our ever-changing world.
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Colin Cowherd: “I’m more interested in ‘the why’ than ‘the what.’”
You might be surprised to learn that legendary sportscaster Colin Cowherd rarely checks his ratings. As he puts it: checking your ratings doesn’t make your ratings better. Instead, Colin has some other tried-and-true ways to build an engaged audience— and it shows. With his program on Fox Sports and two podcast networks in partnership with iHeartPodcasts, Colin hasn’t just built an audience, he’s built an empire...