THIS SHOW IS CURRENTLY ON HIATUS - PLEASE ENJOY THE ARCHIVE OF CONTENT FOCUSED ON MAKING PODCASTING BETTER. Where plenty of podcasts about podcasting (PAPs) tell you what to do, Podcast Pontifications gives you what to think about in podcasting. These insightful forward-looking episodes have one central tenet: Podcasting needs to be made better, not just easier. Designed for the working podcaster, these short-form episodes get you thinking about the future of podcasting and how you can better prepare yourself -- and your shows -- for the future. The goal is simple: help you develop critical thinking skills needed to make the best future-proofed podcast you can with the tools of today. Plus a few sneak previews of what might be coming tomorrow. Hosted by Podcast Hall of Fame Class of 2022 inductee Evo Terra.This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacyChartable - https://chartable.com/privacyPodsights - https://podsights.com/privacy
https://podcastpontifications.com
Gesamtlänge aller Episoden: 5 days 3 hours 11 minutes
episode 1: Evo Terra's Podcast Hall of Fame Speech (For Good!)
One of the ways we make podcasting better is by holding the people who work in podcasting accountable for doing better. I'm using my induction into the Podcast Hall of Fame to shine more light on that.
Image courtesy of Sheila Dee
In case you missed the memo, I was inducted into the Podcast Hall of Fame last weekend...
episode 2: The Ugly Math Of Podcast Cross-Promotion
Fishing where the fish are is a solid strategy, so using similar podcasts to promote your podcast is obviously a good idea, right? You bet! But like any marketing effort, what you put in determines what you get out.
Cross-promotion has been a part of podcasting since there were two podcasts. Cross-promo campaigns make up the backbone of growth plans for large podcast networks and are used by some of the biggest podcasters to increase the size of their audience...
episode 3: PREMIUM - If You Work In The Business Of Podcasting, You Need A Podcast
Podcasting's purveyors of picks and shovels—the myriad service providers that make our space an actual industry—are filled with smart people. But smarts only gets you so far. What's needed is experience. This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy Podsights - https://podsights.com/privacy
episode 3: If You Work In The Business Of Podcasting, You Need A Podcast
Podcasting's purveyors of picks and shovels—the myriad service providers that make our space an actual industry—are filled with smart people. But smarts only gets you so far. What's needed is experience.
I have a pointed, actionable message for everyone who works in the business of podcasting. If you work in the business of podcasting, you need to be a podcaster.
If you're feeling called out right now, relax...
episode 4: Host-Read Podcast Ads Aren't Always The Right Answer
Everyone agrees that pre-produced, lifted-from-radio ads suck on podcasts, and that host-read ads are the clear winner. But is that true for every podcast? More importantly, is it true for your podcast?
https://podcastpontifications.com/episode/host-read-podcast-ads-arent-always-the-right-answer
I think we put too much emphasis on the idea that host-read ads are the be-all end-all for podcasting...
episode 5: Big Tech Doesn't Care About Your Podcast
Big tech provided podcasting's first shot in the arm in the early days. In fact, big tech often provided the catalyst for several inflection points in podcasting's history. But recently, the tide seems to be shifting.
Photo by Michelangelo Buonarroti from Pexels
Big Tech does not care about podcasting the way we care about podcasting. There. I said it...
episode 6: PREMIUM - Podcasting: Too Diverse To Fail?
The next few months are looking pretty rough for podcasting. And just about every other industry. Historically, podcasting has proven itself to be rather resilient. But there are lean times ahead. Are you prepared? This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy Podsights - https://podsights.com/privacy
episode 6: Podcasting: Too Diverse To Fail?
The next few months are looking pretty rough for podcasting. And just about every other industry. Historically, podcasting has proven itself to be rather resilient. But there are lean times ahead. Are you prepared?
#podcasting
Photo by Robert Bogdan from Pexels
Everything just looks... bad right now. War in Europe. A down market. High inflation. Personal liberties revoked. Even crypto is tanking...
episode 7: Can You Still Make A Really Big Podcast In 2022?
Today's podcast landscape is busy. So is it still possible to grow a really big podcast? Yes, but you can't rely on just good content and luck. You have to address these five realities. (And get a little lucky.)
What does it take to have a really, really big podcast in 2022? It'll take more than just making great content. It'll take more than satisfying your audience. If you're not content to let your show grow over time, you have to do more...
episode 8: Creative Ways To Get More Ad Dollars For Your Smaller Podcast
Big Podcasting seems almost designed to collect advertising dollars, with very little left for small to mid-sized podcasts. Rather than fighting for table scraps, maybe the narrative needs to be changed.
Photo by Rakicevic Nenad from Pexels
Big advertisers like to spend money on big shows simply because it's easier than spending money on smaller shows. Magellan AI tells us the top 15 advertisers are spending more than $1...