Socially Unacceptable

Socially Unacceptable covers everything in marketing but with a twist. Instead of celebrating the success, we delve into those difficult moments and discover what founders and marketers did in the face of failure.Our hosts, Chris Norton, an award-winning PR blogger since 2007 and founder of www.prohibitionpr.co.uk, a top 10 PR and Social Agency, and business partner Will Ockenden, together have almost 50 years of digital marketing experience, and they uncover the untold stories from marketing experts who have had their share of mistakes and turned them around to inspiring moments.What sets Socially Unacceptable apart?Focus on failures: Instead of solely celebrating success stories, the podcast explores marketing fails, amusing mishaps and scary downfalls.Learning from marketing mistakes: By dissecting real-life fails faced by brand founders and expert marketers, the show offers valuable lessons and insights to avoid similar pitfalls.Insider tips: Guests with extensive experience share practical strategies and industry knowledge honed through navigating challenging situations...

https://prohibitionpr.co.uk/

Eine durchschnittliche Folge dieses Podcasts dauert 53m. Bisher sind 33 Folge(n) erschienen. Dieser Podcast erscheint wöchentlich.

Gesamtlänge aller Episoden: 1 day 2 hours 26 minutes

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episode 1: What is the Future of Video on Social Media?


Ready to conquer the world of social video but don’t know where to start? Fear not! Joined by social video experts and show hosts Chris Norton and William Ockenden and we’ll guide you through the maze of Instagram, TikTok, and LinkedIn video content. We'll tackle the anxieties around creating videos, promising every listener the confidence and knowledge to kick-start or enrich their social video journey...


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 June 16, 2023  40m
 
 

episode 2: World-Class Campaign Measurement with PR Futurist Stuart Bruce


In Episode 2 of "Socially Unacceptable," we are joined by PR Futurist Stuart Bruce and we dive deep into the world of PR and Social Media Marketing, specifically focusing on the all-important topic of ROI and Measurement.

As marketers, we all know that measuring the success of our campaigns is crucial...


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 July 4, 2023  49m
 
 

episode 3: Unraveling Your 'Why': A Deep Dive into Purpose, Values, and Creativity With Award-Winning Author Andy Green

[transcript]


Have you ever paused to wonder why you do what you do? Does it align with your core values, character, and beliefs? In this week's episode, we help you unravel the profound 'why' behind your actions and help you realize your full potential.

We embark on this intense journey of self-discovery, as we delve into the substantial realm of values, character, and beliefs...


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 July 17, 2023  53m
 
 

episode 4: How to Unleash the Potential of AI in Marketing - Andrew Bruce Smith

[transcript]


Join us as we unpack the endless possibilities of AI in marketing with the extraordinary Andrew Bruce Smith, Chair of CIPR AI in PR panel and co-wrote the CIPRs guide to ethics in AI. From his humble beginnings as a journalist in the mid-80s to his current role as a trainer and consultant, Andrew shares priceless insights from his professional journey that will reshape your understanding of AI...


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 August 1, 2023  1h6m
 
 

episode 5: From Failure to Flourish: The Cassie Moyse Story in Media Publishing

[transcript]


Ever wondered how to transition from career setbacks to becoming a leading magazine publisher in the UK? Say hello to Cassie Moyse, UK Property Business Woman of the Year and Co-owner/Director of Portfolio North, one of the North's most-read business magazines. 

She gives us an insider view into her success story, talking about her magazine Portfolio North, and how she managed to champion print media in an era that's increasingly digital...


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 August 15, 2023  59m
 
 

episode 6: Decoding Agency Leadership and Growth with Chris Simmons

[transcript]


Ever wondered what it takes to run a successful digital agency? Join us as we navigate the nuances of agency leadership and the importance of understanding your numbers, accompanied by Chris Simmance, founder of OMG Center, and the mastermind behind Optus Digital. With a wealth of experience in digital strategy and SEO, Chris takes us through his journey from a travel salesman to the bustling world of digital marketing...


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 August 29, 2023  54m
 
 

episode 7: Influencer Marketing Demystified: Strategies, Compliance, and Success

[transcript]


Picture this: What if a post from an influencer could impact your brand's reach, bringing exponential growth and loyalty like never before? Well, that's the art and science of influencer marketing, and in today's episode, we're unpacking it all for you. Our hosts' journey through the transformation of influencer marketing, highlighting its evolution from when celebrities charged for a single tweet to the sophisticated system we have today...


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 September 4, 2023  52m
 
 

episode 8: How I Lost Six Figures and My First Business with Josh Lachkovic

[transcript]


How can you turn your business growth around, even amidst unpredictable times? Look no further! This episode brings you the incredible story of Josh Lachkovic, the founder and managing director of growth agency Amphora. 

After failing his first startup, the Wine List, Josh is a testament to resilience, having faced failure and emerged more successful...


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 September 11, 2023  56m
 
 

episode 9: The Future of B2B Marketing: Trends, Strategies and More with Tom Basgil

[transcript]


Have you ever wondered about the intricacies of B2B marketing? Well, we're here to uncover that world for you. In this episode, we are joined by the seasoned growth marketing specialist, Tom Basgil, who guides us through the labyrinth of B2B marketing. We delve deep into the realm of short-term ROI, understand the nuances of social listening, and appreciate the power of employee advocacy in shaping up a brand...


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 September 26, 2023  58m
 
 

episode 10: Beyond the Pint: Navigating Marketing and Branding in the Craft Beer World with Rachel Auty

[transcript]


The drink industry is probably one of the most, if not the most, competitive and toughest industries to be in at the moment. Rachel Auty is a marketing powerhouse in the brewing industry. Rachel is the head of marketing at Brew York, a director at Beer Writers, and the founder of Women on Tap, so she knows her stuff when it comes to beer and standing out in the market...


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 October 10, 2023  56m
 
 
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