The official podcast of the Indian marketer, author and podcaster Yaagneshwaran Ganesh, popularly known as Yaag. Yaag is a self-experimenter and a philosopher at heart who shares his experiences and philosophies on marketing, startups, writing books, running podcasts, and more.
https://the-yaag-project.simplecast.com
Gesamtlänge aller Episoden: 3 days 15 hours 41 minutes
episode 84: Dennis Yu: Breaking the myths around personal branding
In this episode, Dennis Yu, the CEO of BlitzMetrics, who also has held leadership positions at Yahoo! and American Airlines, joins us to break the myths around personal branding...
episode 83: How can introverts channel their energies into marketing effectively: Matt Johnson
In this episode, Matt Johnson, the founder and CEO of Pursuing Results, a Done-for-You podcasting agency for business coaches, consultants and thought leaders joins us to share his insights on how can introverts channel their energies into marketing effectively and not get drained by being on social media all day...
episode 82: The role of AI and ML in enterprise ABM: Pierre Custeau
In this episode, Pierre Custeau, the CTO at MRP, the only enterprise class predictive ABM platform, joins us to share his insights on how to execute ABM the right way for enterprise accounts...
episode 81: Rory Sutherland: Marketing based on behavioral economics
In this episode, the legendary Rory Sutherland, the Vice Chairman of Ogilvy UK and the founder of the Behavioural Science Practice joins us to share his insights on leveraging behavioral economics for better marketing...
episode 80: Revenue attribution in B2B marketing: Steffen Hedebrandt
In this episode, Steffen Hedebrandt, the co-founder and Chief Revenue Officer at Dreamdata, joins us to share his years of experience in measuring the ROI of marketing investments...
episode 79: How to get better at brand storytelling: with Mark Evans
In this episode, Mark Evans, the founder and principal at Marketing Spark joins us to share his insights on how to get better at brand storytelling...
episode 78: Bob Moesta: Understanding how customers buy, using Jobs To Be Done Framework
In this episode, Bob Moesta, who pioneered the Jobs-to-be-Done (JTBD) framework in the mid 90's, alongside the Harvard Business School Professor Clayton Christensen, joins us to discuss 'why your customers really buy from you – using the Jobs to be Done FrameWork' He shares his insights on: -->What is the Jobs To Be Done (JTBD) framework? And how can it change the way a product is marketed --> The key pillars or elements of the JTBD framework and how it works --> Uncovering the real story...
episode 77: Seth Godin: How to be sensible in the modern marketing world
In this episode, Seth Godin joins us to share his 40+ years of experience and insights on -- “How to be sensible in the modern marketing world ” He talks about: --> What separates a brand from the me-toos --> What's the difference between category creation, differentiation, niching down and positioning --> The misunderstanding around going niche --> The misunderstood concept of failing fast, and mistake vs blunder --> How to identify your early adopters --> The mindset that marketing...
episode 76: Tim Soulo: Getting real with content marketing, and going beyond best practices
In this episode, Tim Soulo, the CMO at Ahrefs, talks about getting real with content marketing and the need to go beyond the so-called best practices. He shares about the evolution of Ahref's marketing strategy and their approach to content marketing...
episode 75: Achieving product-market fit with a lean organization: Aditya Kothadiya
In this episode, Aditya Kothadiya, CEO of Avoma, shares his insights on achieving product-market fit with a lean organization...