The Yaag Project

You believe a set of things to be your product's USP or value proposition, but ask yourself —how many times is it in sync with what your customer really believes to be valuable? Steve Rankel, one of the world's best, joins Yaag and Manish to show how anything that isn't derived out of a customer conversation, is nothing but an educated guess. This episode is one of the deepest dives into how to get your sales pitch right...

In this episode, Max Altschuler, the founder and CEO of SalesHacker (which was acquired by Outreach in 2018), joined Yaag and Manish to share what goes into building an online sales community, the challenges one might face to grow the community, and most importantly what triggered him to stop doing in-person events and pivot to a 100% virtual community years before the pandemic broke out.

In this episode, Doug Brown, the CEO of Business Success Factors, who has built 35 companies and has been into sales from the age of 3, and been the president of sales and training for companies of Tony Robbins and Chet Holmes joins us. He shares his experience on some of the biggest mistakes companies make which impedes their sales revenue growth, and factors that indicate if your company is on the growth path, challenges and factors to pay attention as you set yourself up for growth.

In this episode, Juliana Jackson, the Chief Evangelist at Omniconvert, joins Yaag and Manish to share her insights on how you can use data to improve your customer lifetime value. She talks about the different types of data already available within your tech ecosystem and how you can make use of it, using RFM segmentation to prioritize on high value customers, CAC:CLV ratio and more.

There are several growth strategies such as sales-led growth, product-led growth, founder-led, marketing-led, etc. Which one makes more sense? What do each of those strategies even mean? And what's the best option for your business? In this episode, Yaag and Manish analyze and give their perspectives on all four of them.

In this episode, Justin Gray, the CEO of LeadMD joins Yaag and Manish to discuss RevOps. Justin dives deep into sharing how to go about building your revenue operations, the responsibilities of a RevOps, and he even goes to share a framework. If you want to connect with Justin after listening to this episode, his twitter handle - @jgraymatter

Some interesting tidbits of Christopher Lochhead shared with Yaag and Manish about marketing podcasts: If you are a B2B business and you don't have a podcast - you are insane :) Missionaries and mercenaries - you need to know which one are you! Brands don't define a category, category design makes a brand Is category creation a go-to-market strategy which gets redefined later by analysts and other players in the industry down the lane? And if you love this episode, we recommend you to also...

Jon Miller, the founder of Marketo, who later founded Engagio (which is now part of Demandbase) joined Yaag and Manish to share his insights on the different approaches to ABM ranging from hyper-targeting to marketing automation and engagement building. He even shares 5 levels of account orchestration and how something as simple as a standup between the AE, SDR and the marketing team can go a long way in optimizing your ABM for desired results.

It's very rare in the world of B2B marketing and sales, to think of graphic design as a key contributor to business...

Have you ever thought of combining CRO and evolutionary psychology to improve the conversion on your website and landing pages? Tim Ash, the author of Unleash your Primal Brain joined Yaag and Manish to share: ---> How many of our decisions are easily predictable and how we are not the rational geniuses with free-will that we like to imagine...