The official podcast of the Indian marketer, author and podcaster Yaagneshwaran Ganesh, popularly known as Yaag. Yaag is a self-experimenter and a philosopher at heart who shares his experiences and philosophies on marketing, startups, writing books, running podcasts, and more.
https://the-yaag-project.simplecast.com
Gesamtlänge aller Episoden: 3 days 15 hours 41 minutes
episode 94: CEO Storytelling: Building a narrative - with Kevin Maney
In this episode, Kevin Maney, the founding partner at Category Design Advisors (CDA), a bestselling author, and an award-winning columnist, joins us to discuss CEO Storytelling, i.e. how to build a narrative...
episode 93: April Dunford: Debunking all the myths and misunderstandings around positioning
In this episode, the Obviously Awesome April Dunford, the positioning hegemon with 25+ years of experience, joins us to discuss and debunk all possible confusions and misunderstandings around positioning...
episode 92: Leveraging referrals and partnerships for customer acquisition : Raul Galera
In this episode, Raul Galera, the Chief Advocate at ReferralCandy, joins us to discuss how you can leverage referrals and partnerships the right way for customer acquisition. Raul has been leading ReferralCandy's partnership efforts for the past five years, working alongside marketing agencies, media and tech companies...
episode 91: How to reduce friction in B2B content experience: Brett McGrath
In this episode, Brett McGrath, VP of Marketing at The Juice (a curated discovery platform for B2B content), joins us to share his insights and experience on reducing friction in B2B content experience and earning prospect’s trust...
episode 90: Nir Eyal: Consumer psychology, product engagement, and being indistractable
In this episode, Nir Eyal, most known for his book 'Hooked' and 'Indistractable', joins us to discuss some interesting facets of Consumer psychology, product engagement, and ways to keep yourself away from distractions. Nir talks about: --> How tech and social media are not necessarily 'addictive.' --> How shows like 'Social Dilemma' are selling you the wrong narrative, despite knowing the antidote --> What is a placebo button, and how it helps? --> The difference between 'being manipulated' vs...
episode 89: Hiten Shah: How user research helps improve product-customer relevance
In this episode, Hiten Shah, the founder of Nira, who also co-founded CrazyEgg and Kissmetrics, joins us to share his observations and insights on "How user research can help your product become more relevant to your customers and sometimes even pivot to a new direction?" He talks about: --> What should one look for in user interviews? --> Why did he and his team pivot from FYI to what is now called Nira? --> The 3 different types of pivots --> The EAT method/framework for prioritizing feature...
episode 88: Andrei Zinkevich: Misconceptions around ABM and mistakes to avoid
In this episode, Andrei Zinkevich, the co-founder of Fullfunnel.io, joins us all the way from Croatia to share his insights on the misconceptions around Account Based Marketing and some of the mistakes we can avoid...
episode 87: Eddie Yoon: Identifying super consumers and being thoughtfully aggressive
In this episode, Eddie Yoon, the founder of Eddie Would Grow, the world's leading expert on super consumers and the co-creator of Category Pirates joins us to share his insights on 'How to identify your super consumers and also be thoughtfully aggressive?' He talks about: -->Who are super consumers and how are they different from what we call ‘power users’ in Saas? --> How should one go about identifying their superconsumers? --> Transitioning from selling rationally to selling to...
episode 86: Building your marketing org with a customer privacy DNA: Anco Scholte her Horst
In this episode, Anco Scholte her Horst, the CEO of Freedom Internet, joins us to discuss how to build a marketing organization that has customer privacy embedded in their DNA...
episode 85: Leveraging LinkedIn for demand generation: Nemanja Zivkovic
In this episode, Nemanja Zivkovic, the CVO of Funky Marketing joins us on the show, to discuss how to best leverage LinkedIn for demand generation and growth...