The Yaag Project

Scott Vaughan, the Chief Growth Officer at Integrate joins the ABM Conversations podcast to share his insights and expertise on how to market to an enterprise audience. He shares how: 1. An organization can move from automation to orchestration 2. What's an oxbow that SDRs could effectively use 3. How marketing to enterprise is different from marketing to SMBs 4. Why very few companies are able to have their engine 'always-on' to capture data across the customer journey, and lot more.

Andrus Purde, the CEO of OutFunnel joins Yaag and Manish in this episode to discuss the revenue marketing journey. He shares his views on how he would approach revenue ops when the company is small and as it matures, why revenue accountability isn't a common phenomenon yet, and a lot more.

Darryl Praill is someone who started his career as someone who wrote code for 5 years, then did door-to-door selling, then went on to become the VP of marketing, then the CMO of Vanilla soft and now their CRO. So, Yaag and Manish got on to exploring marketing career paths available for people with specific interests, and we wish you don't miss this nuggets of wisdom from Darryl.

Rand Fishkin opens up on what makes a marketing flywheel work, what to look for in a partner when you discover synergies, what does he mean by audience intelligence, the logic that goes into challenging the marketing status quo and managing the customer attention economy. This one is a real master class.

We marketers love talking about playbooks, ultimate guides, success stories, cheat sheets, best practices, and whatnot. But, you never hear marketers talk about is the role that luck or sheer randomness plays in our success—or failure. There is some amount f randomness in marketing for sure, and that's what Yaag and Manish dig into, in this episode.

The brilliant Justin Welsh joins Yaag and Manish, to discuss the SMB SaaS playbook. He shares about the issues he looks to solve for when takes up consulting for an SMB SaaS company, what he learnt from his failures, what he looks for in the founders he works with, the role of personal branding in sales, and lot more.

A lot of times we think of field marketing as an extended events team, but it's one team that pretty much interfaces with multiples functions such as sales, marketing, product, customer success, and customer support. Nick Bennett joins Yaag and Manish to share how companies can leverage the power of field marketing for growth, and breaks a lot of myths around it. Oh and don't miss Nick busting into a rap, on the spot.

Getting into product-led growth (PLG), from being a sales-driven organization is quite a decision and journey. Your sales people are going to lose a lot of control and your product in itself needs to evolve for the PLG journey. Stephanie Cox, the VP of Sales and Marketing at Lumavate, joins Yaag and Manish to discuss her experience and learnings from her PLG journey.

Casey Hill joins Yaag and Manish on the show to share how he uses Quora effectively for B2B marketing. He went from 0 to 2 million views and raked about $100,000 in the process by just posting regularly on Quora within the span of just nine months. Hop on to this episode for some real tactical and actionable nuggets on how to use Quora and more importantly what not to do.

If you are part of a go-to-market (GTM) team, or have leveraged ProductHunt or AppSumo for your SaaS product launches, this episode is going to be very useful for you. In this episode, Jeroen Corthout, the CEO of SalesFlare joins Yaag and Manish to discuss some of the sales and marketing challenges they faced as a startup, especially during the GTM phase. He shares about how they had to do things that weren't necessarily scalable, and how they capitalized on the learnings from there on.