The Yaag Project

In this episode, Casey Graham, the CEO of Gravy, joins Yaag and Manish to discuss how culture building can be a strong pillar to building an amazing marketing organization...

Cristi Movila, Growth Leader for Eastern Europe, for VTEX (the category leader in collaborative commerce) joins Yaag and Manish to share deep insights into: --->How collaborative commerce really works ---> What is headless commerce and how does composable commerce work? ---> How VTEX applies these three concepts within their organization and how they collaborate with their ecosystem ---> Selling in your own ecommerce platform vs. selling on a marketplace, and more.

In this episode, Akeel Jabber, the technology investor at HoriZen Capital who specializes in acquiring and growing SaaS companies joins us to share his expertise on: --> What kind of companies should actively look out for raising investments or getting acquired? --> Is revenue the only yardstick? --> The impact of funding rounds on the acquisition discussions --> Getting your investment pitch right --> What happens in cases where you invest into a company and it fails to deliver on the agreed...

David (Ledge) Ledgerwood joins the show to share some amazing insights on the mistakes and reasons why transitioning from founder-led growth to sales-led often fails...

In today’s episode, Allison Macleod, the EVP of Global Marketing at Flywire takes us through a real case study on how she built and executed the marketing strategy at Flywire -- a payments company with 12 offices around the world, catering to multiple countries, each with different financial systems...

In this episode, the legendary Guy Kawasaki, who was the Chief Evangelist at Apple and is currently the Chief Evangelist at Canva, joins us to share his insights on product evangelism. He talks about: --> How evangelism is different from traditional marketing and sales --> The key skills and goals of an evangelist --> Why it makes sense to target middle management than the traditional way of targeting decision makers --> Assumptions vs. planting many seeds, and a lot more...

In this episode, Jason Barnard, whom you might know as the BrandSERP guy, takes us through a real masterclass on one of the very important tools that helps you in building online trust and reputation, i.e., "Knowledge Panels”...

In this episode, Jeremy Epstein, the CMO at Gtmhub takes us through his practical and immersive experience on "How to effectively use OKRs to drive better marketing outcomes?” He dives into: --> What makes OKRs so interesting? --> How is it different from other strategy execution methodologies like BSC? --> How the adoption of OKR begins at a company - the right stage for you to adopt OKRs --> How many objectives is too much? Why OKRs fail at some organizations, and a lot more.....

In this episode, Fernando Angulo, the Head of Communications at Semrush, gives us a detailed perspective of the state of content marketing in 2021. It is based on the factual findings collected from interviewing 1500 marketers across different countries and analyzing over 170,000 job posts...

In this episode, the copywriting master & the founder of Honey Copy, Cole Schafer, joins us on the show to share actionable tips and tricks to get better at copywriting. He talks about: --> How should you approach writing headlines --> Building trust with the reader using words --> Practicing the Hemingway method --> Finding the right tone of voice, and a lot more. (P.S.: A big thank you to Christopher Lochhead for introducing us to the work of Cole Schafer)