The Aaron LeBauer Show

Welcome back

For the last 9 years we've been doing the CashPT Lunch Hour podcast to help physical therapy cash practice owners launch, grow and scale 6 & 7 figure cash practices.

Started as a webinar series in 2014 and moved onto itunes in 2016 and have produced 239 episodes

Today is the first episode of The Aaron LeBauer Show...

I’m officially divorced!

We were together for 22 years, married for 17 and Yes we had been having issues, seen therapists, regularly checked in and talked through our challenges, even made it through covid, but then something shifted.

A few days after PT Biz con 2022 my wife at the time asked for a divorce.

The last 15 months have been some of the hardest up and down months in my life, especially 2 months directly after PT Biz Con Live 2023 this year...

Here some things to consider:

1) Do you both want to fill the same roles? Ie: both treat patients, both do the marketing, both be the visionary?

Or Are your strengths and interests complimentary?

2) Should to have a trial period and need an exit strategy if it doesn’t work or feel right...

You can solve for the last person but you can’t do it for them

You can lead a horse to water but you can’t make him drink

There’s no man on a white horse coming to save you.

Hurt people hurt people and broken people are broken for a reason.

“I don’t fix broken birds.”

If you don’t succeed they are going to die in your hands anyway. If you do it’s just going to fly away.” - Andrew Tate

Solve for the last person...

I've always said, you only loose when you quit, so don't quit.

Today we're talking about when to call it quits

Or when to pivot and keep your focus on what’s working

How do you know when to call it quits?

It's when you're spending more time and energy on a project than it is giving you back in return or has a potential to give you in the future.

Last year, I was asked for a divorce.

It rocked my world...

You are your brand. People buy from you because they like you and believe in you. That's why your personal brand matters.

6 Steps to get started

1. Buy your name url
2. Rebrand your personal twitter/X, IG, socials as you
3. Start a Facebook brand page
4. Share what you know
5. Tell your story - what’s your hero’s journey? Think luke skywalker
6. Make offers

Join me today as I talk about how to build monthly recurring revenue and why you shouldn't rely on front end sales. I go over the differences between a high and low value ticket items, and strategies to use both...

Why you need an online business

1) Answered questions

2) Created a Blog - with FAQ’s - now I would just do Youtube

2.5) Signed with Aweber and built an email list - with lead magnet

3) Released a paid digital download that I knew was the bonus to the course

4) Hired a coach

5) Sold my course

6) Build the course

7) Raised the price

8) Sold course on Webinars

9) Made it evergreen

7 Steps to build an audience willing to buy anything

1. Choose 1 platform
2. TikTok, IG, FB, YouTube
3. Teach and Share what you know
4. Answer FAQ’s
5. Create a Content Database
6. Youtube, FB Group, Discord, Blog, etc
7. Document the journey
8. 5X5 Content Grid 
9. List 5 big problems you solve
10. Your Story, Success Story, Famous Person Story, Myth, What, Why, How, Mistakes
11. Teach what and why, not necessarily the...

Here’s the problem:

You’ve been told you’re stupid for not remembering things.

You sat in a room with no windows and told to “just study harder”.

You’ve been told you’re not good enough for forgetting your homework...