The Digiday Podcast is a weekly show on the big stories and issues that matter to brands, agencies and publishers as they transition to the digital age.
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Gesamtlänge aller Episoden: 13 days 15 hours 40 minutes
Emerson Collective’s Raffi Krikorian explains why he’s technically optimistic about AI’s societal implications
Raffi Krikorian would have a better than average read on the artificial intelligence landscape, including as it pertains to potential regulation. Not only is the Emerson Collective CTO also the CEO of conversational AI company SpeakEasy AI, but the former Twitter and Uber executive was also the former CTO of the Democratic National Committee. And even Krikorian is unsure whether the U.S. Congress will be able to institute any guardrails around the new technology...
What’s going on with the media and advertising industries at 2023’s midway point
If you’re feeling a little punch-drunk by all the economic downturn talk through the first six months of 2023 (and really, through the last six-plus months of 2022), you’re not alone. Digiday editors and Digiday Podcast co-hosts Kayleigh Barber and Tim Peterson are feeling it too. At the year’s midway mark, the pair compare notes on the state of the media and advertising industries...
How Salon, TVTropes and Snopes improved programmatic CPMs with traffic shaping
As the CRO of Salon.com, Justin Wohl is a self-proclaimed programmatic purist, meaning that when it comes to ad sales, the news publisher is almost entirely monetized through the open programmatic marketplace. After joining Salon in 2017, Wohl said that it was clear direct-sold advertising wasn’t performing and his team reconfigured to focus exclusively on the open marketplace. Two years later, Salon achieved profitability...
From Cannes: Why emissions need to be taken seriously today, not tomorrow
The final episode of the Digiday podcast at Cannes centered around a topic which everyone on the planet — but especially the digital marketing ecosystem — should be thinking and doing something on: sustainability and carbon emissions reduction...
From Cannes: Analyzing the ad-tech firms along Yacht Row with Tom Triscari
On a blustery day at Cannes Lions (which prevented us from recording outside), I walked along Yacht Row, well known for the plethora of ad-tech and mar-tech firms that rent the floating party boats moored in Jetée Albert Edouard just astride the Palais des Festivals. I was accompanied by Tom Triscari, an independent analyst who covers the programmatic and ad-tech scene -- and was once worked in the industry...
From Cannes: How PMG plans to keep building its tech (with AI) to blend media and creative
In our third episode of the Digiday podcast here in the south of France, I chatted with George Popstefanov, founder and CEO of independent agency PMG, which is best known for beating out several holding-company agencies for Nike's North American media business. Popstefanov is proud that his agency started in 2010 with several engineers as part of its core — and tech and engineering remain a vital part of what PMG does for its clients...
As Twitch backpedals rev share policy, UTA’s Damon Lau thinks creators are poised to win
The gaming industry has experienced its fair share of ups and downs over the last few years, much like the rest of the media space. But it seems that the chips have fallen in a way in which gaming creators, specifically those who stream their content on live platforms like Twitch, YouTube and Kick, are in a position of power. At least, that’s how Damon Lau, head of gaming and esports at United Talent Agency, is measuring the recent trajectory of the industry...
From Cannes: How to deal with the reaction to 'woke' culture
Day two of the Digiday podcast at Cannes Lions, and our guests were Jean Freeman, CEO and principal of L.A.-based Zambezi agency, accompanied by Grace Teng, who runs Scale by Zambezi, the agency's media unit...
From Cannes: Sir Martin Sorrell and HP's Tara Agen on the power and influence of AI
Welcome to The Digiday’s Podcast at Cannes. The first guests are Sir Martin Sorrell, founder and chairman of S4 Capital, parent of Media.Monks digital agency network, and Tara Agen, head of marketing operations and martech for HP, which is a Media.Monks client. In a wide-ranging conversation that touched on encouraging diverse hiring, economic prospects for the second half of the year and favorite Cannes restaurants, the topic that dominated was AI and its impact on the marketing ecosystem...
Spotify’s Lee Brown talks up the platform’s latest advertiser pitch
Spotify will head to this year’s Cannes Lions festival with a new product to peddle to advertisers: Spotify Ad Analytics. The measurement tool aims to provide advertisers with reporting on how their ads are performing on Spotify as well as the impact they are having on advertisers’ businesses outside the platform through the corresponding introduction of the platform’s own tracking pixel...