An advert free, Weekly digital marketing podcast with listeners in over 180 countries worldwide, The Digital Marketing Podcast combines interviews with global experts, together with the latest news, tools, strategies and techniques to give your digital marketing the edge. Perfect for your daily commute, the podcast aims to be both entertaining and informative. Produced by Target Internet and hosted by Digital Marketing and E-commerce Expert, Ciaran Rogers and Award Winning Author and Speaker, Daniel Rowles. Find out more at TargetInternet.com
https://www.targetinternet.com/digital-marketing-podcasts/
Gesamtlänge aller Episoden: 5 days 12 hours 31 minutes
episode 333: Digital Marketing News Digest June 2023
Welcome back to another news digest episode for June 2023! Artificial Intelligence is moving faster than ever and we have updates for you on Google AI Search, the rise in podcasting, 3rd party cookies, AI chat search and much more. With lots of...
episode 332: ChatGPT and AI Updates
Before delving into this new episode of the Digital Marketing Podcast, we have a brand new, exciting announcement for you… The Digital Marketing Toolkit Awards! The Digital Marketing Toolkit Awards are a brand new awards recognising the best tools...
episode 331: The Death of Demographics - An Interview With David Allison
In today’s episode of the Digital Marketing Podcast, Ciaran interviews David Allison, author of The Death of Demographics. Where have we been going wrong with demographics all these years? We insist on looking at people on the outside. We put a...
episode 330: Innovation & Design Thinking For Digital Marketing
There has never been a more important time to be thinking about innovation as when things in the digital marketing world are moving so quickly. In order to quickly adapt to change and avoid it being disruptive, innovation should be built in and...
episode 329: Let's Talk About Bing
Handling over 90% of searches, Google undoubtably dominates the search engine market and is consistently a hot topic in the world of digital marketing. However, today, let’s talk about Bing… With 900 million searches a day, Bing is often...
episode 328: Creating Awesome Email in 2023
Today Ciaran is joined by CEO and Founder of Enchant Email Marketing Agency, Philip Storey, about why email is as important as ever in 2023 why brands should consider focusing their time and resources into this channel. Philip talks about how we can...
episode 317: SEO and AI Generated Content
In 2022, Google revealed that you weren’t allowed AI generated content on your website. However, in February 2023, Google announced that ‘high-quality content is high-quality content’ and they’re focusing on quality rather than how the content...
episode 326: Goals, Objectives, Strategy and Tactics
The GOST framework is a model for goal setting, that is split into four components; goals, objectives, strategy and tactics. However, there can be a lot of confusion between on how the components differ and how to work GOST into your marketing plan....
episode 235: Content Planning Process
With AI reshaping the content marketing landscape, the bar has been pushed even higher to create engaging content that stands out from competitors and makes an impact on their audiences. Join us in this episode of the Digital Marketing Podcast where...
episode 324: Digital Marketing Trends Update 2023
We are back with a Digital Marketing Trends Update for April 2023, and what trends update would it be without AI? In this episode, the team run through some of the latest Google updates, why you shouldn’t forget about Bing, and some of the latest AI...