The Digital Marketing Podcast

The skills required to succeed in digital marketing are constantly changing, which makes it very hard to keep up with all of these changes.  So how is the marketing industry coping with developing and learning all these new skills?  Daniel...

Daniel and Ciaran are back to kick off 2022 with a fresh look at planning and priorities. For the first time, we recorded this episode on video so those of you who want to watch it - now can!  Daniel shares his ongoing vision of creation before...

Video marketing is an area that didn’t really exist until about 5 years ago, but now, more and more businesses are using videos as a way to engage with their customers. So, what actually is video marketing and how can it be utilised to deliver brand...

88% of marketers say that video marketing provides them with a positive ROI. So why does video marketing work so well? In this episode of the Digital Marketing Podcast, we welcome back Jon Mowat to discuss some of the psychology and methodology behind...

Display advertising can be a great way to reach your target market, but it's often difficult to measure how effective these campaigns are.  Without proper measurement, you can't be sure whether your display campaigns are achieving their...

You’ve been tasked with increasing the success of your marketing efforts, but you don’t know where to start. Big data and analytics is becoming increasingly important in marketing, but it can be challenging to know how to use them...

In Part II of our Analytics and Data Masterclass, shares his tips for working effectively with your analytics and analysts. Learn how to ask outcome questions rather than questions about marketing activity. These questions will  ensure your...

Nearly every business could benefit from better local SEO, but it can be difficult to know where to start. Most businesses don't even have a Google Business Profile or Bing Places account, let alone taking advantage of the features they offer. In this...

It's hard to know where to start with running highly effective social media influencer marketing. Everyone talks about it, but few have successfully nailed it repeatedly and reaped the rewards Ciaran talks with agency founder Sedge Beswick from SEEN...

Your online audience are a tough crowd. They are “!“ So how on earth do you write copy for the web to engage an audience like that who also have a short attention span? Writing Web Content There are so many different angles to web writing. Writing...