The Marketing Tintin

It's quite unlikely for an invention of an industry giant, especially when it's Amazon, to crash down. But one also doesn't succeed in every endeavor.

The expansion of ready-to-eat meals piqued Colgate's interest and led them to launch Colgate Frozen Food Dinner Entrees. But this brand extension did not turn in favor of the dental care brand. Why? Let’s find out!

While Nike remains at the top of athleisure wear, it could not meet the demands of the wearable market.

It’s not daily that we hear stories about the failure of a yogurt. That too a yogurt that was a brand extension of the globally adored magazine, Cosmopolitan. Let’s uncover the reasons behind the failure of the COSMO-YOGURT. An episode filled with insightful thoughts, learnings, laughter, and more. We bet you wouldn't want to miss out on a single minute of this episode.

Perfumes are recognized for attracting people with their smell but not when your brand is known for its roughness and motorbikes. Yes, I’m talking about the legendary Harley-Davidson, who once stunted with expanding their brand with a perfume line, which clearly didn't resonate with their brand value. So let’s find out more about this!

This episode is about one of the most hyped technologies that made the world gasp and surprisingly flopped soon after its launch. 

When people talked about this product even before its release, how did it bite the dust? Can a product be sold barely on the basis of its hype, without any practical usability?

An episode filled with insightful thoughts, learnings, laughter, and more. We bet you wouldn't want to miss out on a single minute of this episode...

With new inventions, risks are inevitable. A product that may have a colossal fanfare can break down due to many reasons. One such failed, the risky invention was the Segway two-wheeled personal electric transporter.

While this might sound like a life-changing invention, something big in the automobile industry, it could only carry this image until its availability in the market. In this podcast, I’ll uncover the significant flaws in the Segway Model that lead to its downfall...