16:29 You know, where we are now is we've kind of built on that foundation of capturing documents. We can capture from a lot of different sources, not just a scanner, but we can capture from your email, from a fax machine, from a, you know, a customer portal online. It's all API driven, so we can really kind of ingest, suck in documents anywhere. But the secret sauce now is the AI. And so that was something we didn't have that we built out, And the AI can do 2 things.
23:58 You know, you have to be able to demonstrate that, as part of your sales process. And so there's, you know, there's many different ways to get there, but ultimately, you you have to build confidence through the sales process that whatever you're selling them is gonna work. And and so, whether, you know, whether they see that through a demo or through social proof with with, other peers of theirs that have done it already and can provide a referral call or you can, you know, have a case study. Like, there's a lot of, there's a lot of avenues to getting there. But, ultimately, it's got the jet the spin justification, has to stand on its end 2 feet.
26:23 No. I I 100% agree with you. I think just the fact that you leveraged your consulting clients to become customers of your SaaS business, and then you also leverage the fact that you've worked with these big brands to help sell your your your new, you know, your new platform. And then on top of that, you leverage integrations. I I think nobody talks about that as much as I wish a lot of people did because it's not really any different and but some people think that you have to start from scratch and say, like, well, we've never done anything for that.