So go on Netflix and special shout out to rob see kind of the open source equivalent of that. those are those are great options. If you know, like I said, you have kind of a website where you care more about things like sessions and clicks and you know, how long are people spending on my site and on average, you know, What is the most popular article on my website? And where are my visitors coming from in the world? And those kind of questions, they tend to be a lot better at asking it, you know, post or could be possibly overkill for these use cases. So yeah, you know, there's a bunch of ways that those tools will be better.
You know, it's super important, I think, you know, talk to any markets here and they love talking about and, in fact, my girlfriend is a senior marketing manager. And, you know, she loves talking about things like first starch, last touch. It's so crucial To especially, you know, kind of marketing, then that filters down into the product, right? You want to know how people first found you whether that, you know, if you're doing paid ads, for example, you want to know, okay is my Facebook campaign working. But if your KPI is someone goes to your website, you know, sees an ad goes to your website then downloads an app and signs up on the app, you know, you want to be able to kind of track people across all of that, ideally, because then you can say, okay, the kinds of users that do, for example, slack knows that if you join, like a couple of channels, it knows that you're basically hooked for life. And Netflix has something similar, right? Well, if you watch a couple of movies, you're going to be hooked for life basically, or for a long time. If that's your KPI that lives in your mobile app. And you're spending a ton of money getting people you know, from Facebook, onto your website, you want to be you want to make sure that the types of campaigns that bring people to website are the types of campaigns that then eventually lead people to do whatever that action is in your app. So they're marrying the two up is it is a massive challenge. But if you get it right, especially in big organizations, it can be so powerful, because it just allows you to, if you're doing paid marketing spend much more effectively, or if you're doing content marketing to
Joe, so, you know, if you sign up for an account on, you know, you deploy to Heroku, AWS, whatever it is, we give you a super simple snippet, you put that in in your website, and you start collecting from the word go. That's the super basic kind of version. And that will allow us to do quite a bit of analytics. And we start collecting events straight off. We have libraries for most popular kind of libraries and languages that we have, you know, React Native iOS, Android, we have Python, Ruby, go, etc, etc. So you can start collecting events from the back end as well. The thing that's most challenging, and this is challenging with with all of the kind of product focus on Netflix, is that you need to marry up what happens, you know what the users are doing the front end with what users are doing, the back end does, maybe you don't need analytics in the back end, in which case it's about easier. But you basically need to send something that uniquely identifies the user. So you know, a user ID, so you can work you. So you can kind of like, make sure that all the events that one user does does correctly get grouped under one user. And that's kind of how you does, this tends to be a little bit of challenging and we've, we've made it as easy as possible. But it's a challenge, whether you use your amplitude or mixpanel, or post or then the next step is, you know, in post August, you start, you start creating some dashboards. So you've got all this data, we pre create some of the dashboards for you. But you know, we have kind of like a graph interface that is really powerful, allows you to do all sorts of analytics, you know, things like stickiness, like retention, it allows you to filter by kind of any property that you send, or we send a bunch of properties automatically, you know, so that allows you to create really powerful dashboards really, really quickly