The Category Queen Show

Your best-match clients are everywhere. They’re in your Instagram following, they’re on your email list, they’re in your local community. The only thing that’s preventing you from attracting and enrolling them is that you can’t actually see them (yet). In this episode, I unpack the ‘invisible clients’ concept so you can show up more powerfully on social media, creating unstoppable momentum, and continue to take action toward your big, audacious goals.

It’s normal to have negative thoughts and feelings attached to the idea of selling, putting yourself out there on social media, and making offers. However, selling is a required activity for any business owner that wants to make money. In this episode, Kinsey discusses the concept of “always selling” and how to shift your relationship with sales so you can become a master at what you do and help more people.

In this episode, Kinsey interviews Charissa Higgins, a creative marketing coach who is passionate about helping female entrepreneurs unlock their potential by discovering their unique message, mission and movement. Charissa shares the importance of the self-discovery process and how to use it to infuse vulnerability and authenticity in your marketing to amplify your success online...

Are you dreaming as big as you can possibly dream? Or are you dreaming within your current limitations? In this episode, Kinsey Machos talks about her recent experience visiting Naples, Florida for an exclusive mentorship experience which turned into a total identity transformation. It’s time to open yourself up to bigger possibilities by being exposed to things you’ve never even considered for your life and for your business...

If you’ve been confused, overwhelmed, or even turned off by the increased awareness around Artificial Intelligence, you’re not alone. It took me some time to warm up to the idea, but after using ChatGPT for a few months now, I feel very differently about its potential and what it can do for female leaders like you. Tune into learn how I’ve been using it to enhance my creativity, work through writer’s block, and improve my marketing.

In this new series called, “Ask Me Anything”, I’m answering specific questions from women in our community while also using it as an opportunity to highlight our incredible listeners. In this episode, I’m addressing one of the most commonly discussed challenges among our audience; imposter syndrome. I share my experience with it, how I move through it, and the confidence hack I use to show up confidently every day (even if it feels hard)...

In this episode, I’m peeling back the curtains and giving you the full scope of why we decided to pivot from our core offerings and bring a brand-new experience to our audience. There’s a lot of depth covered in this episode including how to know when it’s time to introduce a new offer, how to lean into your audience, and how to make better decisions as a business owner...

In this new series called, “Ask Me Anything”, I’m answering specific questions from women in our community while also using it as an opportunity to highlight our incredible listeners. 

In this episode, I’m answering a question related to how I get more done in a day and how to make sure there’s still balance in my day...

Marketing and selling private coaching offers vs. group coaching offers require different methods and processes. Learn how to master the fundamentals of both and discover the step-by-step process to consistently attract and enroll clients for your group coaching programs so you can fully leverage your time and your expertise to make more money and help more people...

Welcome to the Live Launch Secrets series where I break down the exact live launch strategy I’ve used to elevate my message in the market, amplify my reach, and cross the half-million-dollar revenue mark in just three years.

Today, I’m revealing the most important element of the live launch process and where most of the mistakes tend to happen: the planning phase...