The Category Queen Show

Most people think that the launch event is the key factor in achieving successful launch outcomes. However, it’s the activities that come directly before the launch event, known as the launch runway, that truly shape the overall launch experience, and can turn an average launch into an incredible five or six-figure launch...

We’re continuing with the live launch series as we unpack each stage of the live launch method to attract and enroll dozens of clients at a time. In this episode, I unpack the third stage, the launch event, which is your biggest opportunity to build trust, highlight your expertise, and make your offer a no-brainer next step. You’ll learn the difference between teaching and transforming and how you can give your audience results ahead of time without overwhelming them with information...

What if you could sell with authenticity and also see a drastic increase in your launch conversions? In this episode, I dive into one of the most commonly avoided steps in the overall launch process: the offer invitation or “the pitch”. Without a strong call to action, you will have built all of the momentum for nothing. 

Tune in to discover how you can sell from a place of service and create large cash infusions with even the smallest audience sizes...

In the final episode of the Live Launch Secrets series, I discuss the last step of the live launch model where cash and clients start to roll in. I discuss the primary purpose of this stage and what you should be focused on in order to enroll a flood of clients in just a few days or less.  

Fake urgency and scarcity tactics don’t work anymore, but I believe that ethical urgency is what makes our live launch model so profitable...

As a CEO, you have a responsibility to make decisions that are in the best interest of your business. The worst decisions are based on feelings and the best decisions are based on facts. But how do you discern feelings vs. facts? 

In today’s podcast episode, I talk about how my team and I evaluate the success of our initiatives, specifically our live launch efforts, and what data we look at to determine what to do next...

If you’re a mom running a business during the summer months, you know that it can feel bittersweet. You want to spend time with your kids, but you also want to maintain momentum in your business. I believe you can (and should) have both.

In this episode, I talk about why it’s so important to lean into the seasons of the year and how to use them to your advantage...

If you feel like you are lacking support from your friends and loved ones as you build your business, I want to give you a new perspective that will help you navigate the relationships in your life as an entrepreneur. 

It’s true that entrepreneurship can be lonely, but it doesn’t have to be...

While social media can be a valuable part of your marketing strategy, relying solely on it for business growth can be risky. Prioritizing email marketing allows you to build direct relationships with your audience, maintain control over your messaging, and achieve higher conversion rates, making it a critical component of a highly impactful marketing strategy...

Pursuing your passion and growing a profitable business can co-exist, but oftentimes, there are competing priorities within the context of these two concepts. This creates a lot of confusion due to the misconception about what it really means to do both. Discover the connection between feeling good and aligning with your desires while also achieving things you’ve never achieved before...

What happens when you combine a rapidly evolving industry with an economic downturn? A mighty explosion of confusion, overwhelm, and frustration for online business owners. 

If you’re feeling like you’re having a hard time keeping up with the algorithm, aren’t sure which strategy to leverage to get clients online, and are tired of hearing price objections, this podcast episode is for you...