Join Marc as he digs into the brand and marketing secrets of everyone from brash startup founders to sophisticated corporate marketers. An easy, conversational podcast with tips and hints guaranteed in every episode!
https://marcstoiber.podbean.com
Gesamtlänge aller Episoden: 2 days 8 hours 4 minutes
Why your best ad may be a speech
Technology has enabled us to personally engage with more people than ever before. Simply put, we can now speak to the world. And if our message is worthy, the world will tune in. But will public speaking supplant advertising as the go-to form of ...
Why your best ad may be a speech
Technology has enabled us to personally engage with more people than ever before. Simply put, we can now speak to the world. And if our ...
Will enlightened consumers stop buying your brand?
Brands were created to make us happy - for a fleeting moment, at any rate. After that moment passed, they trained us to be dissatisfied until we hit the 'buy' button again. But lately, something strange has been happening. Blame it on sustainabil...
Will enlightened consumers stop buying your brand?
Brands were created to make us happy - for a fleeting moment, at any rate. After that moment passed, they trained us to be dissatisfied ...
A brand perspective on Trump, Clinton, and the future of American politics.
To many of us, the 2016 presidential race is moving from baffling to bewildering. But if you look into the science of worldviews, a pattern begins to emerge. Even more interesting, this pattern mirrors the evolution brands must undergo to thrive and ...
A brand perspective on Trump, Clinton, and the future of American politics.
To many of us, the 2016 presidential race is moving from baffling to bewildering. But if you look into the science of worldviews, a pattern ...
Has advertising lost its focus on innovation?
Leading North American companies used to be headed by engineers and innovators. Today, however, managers and accountants hold the reins. The result? Less focus on innovation, and more on efficiency and maintaining revenue. Advertising is no different...
Has advertising lost its focus on innovation?
Leading North American companies used to be headed by engineers and innovators. Today, however, managers and accountants hold the reins. The result? Less focus on ...
How to save advertising, one dollar at a time
Requests for Proposal, or RFP's, have become the bane of the ad industry because they reward agencies for undercutting competitors on price. What results is antagonistic relationships and mistrust between the winning agency and client. The result is ...
How to save advertising, one dollar at a time
Requests for Proposal, or RFP's, have become the bane of the ad industry because they reward agencies for undercutting competitors on price. What results is ...