Podcast about building a digital publishing business that includes blogging, publishing websites, website monetization with AdSense and other display ads, affiliate marketing, SEO and pretty much everything and the kitchen sink about launching and growing digital assets.
https://fatstacksblog.com/
Gesamtlänge aller Episoden: 1 day 16 hours 54 minutes
episode 65: My 13 Must-Use WP Plugins for More Traffic, Revenue and/or Save Time
Sponsored by Ezoic
Show Notes:
1. AdInserter Plugin
What does it do?
It manages display ad placement sitewide.
Actually, you can insert anything sitewide with it including shortcodes.
Cost: Free with premium version.
2. Elementor Pro
What does it do?
Creates nice-looking content. It’s a page builder.
I only use it for custom archive pages (tag and category pages) and landing pages...
episode 64: AdSense (Display Ads) vs. Affiliate Marketing - What's Best for Monetization?
Sponsored by Ezoic.
Show Notes:
When I started niche sites online...
- I listened to the wrong advice
- Many bloggers (in the “how to blog” space) said “AdSense is NOT worth it.
- I failed to realize there’s a huge difference between “B2B” and “B2C” sites.
- Fortunately, I eventually saw the light...
episode 63: I Bought a site. Spent $30,000. Here's What Happened...
Sponsored by Ezoic.
Show Notes:
Multi-Niche Case Study
=> Bought established movie review site in 2015
=> 8 years old at the time - well established
=> 20,000 published posts
=> 250K to 500K monthly visitors
=> It was losing money (yeah, I know). I paid $10K anyway (yeah, I know).
=> I thought I could increase ad revenue. I was WRONG...
episode 62: Income Reports: Feb & Mar 2020 (7 Niche Sites)
Sponsored by Ezoic.
This is the income reports for Feb. and March 2020. Includes niche site revenue, expenses and content investment.
Show Notes:
New Developments
- Pinterest - doubled traffic from Pinterest in one month (from 4,000 to 10K).
Feb & March 2020 Revenue
Feb...
episode 61: How Much Should You Pay Per 1,000 Words of Content?
Sponsored by Ezoic
Short Answer to “How Much You Should Pay per 1,000 words?
- $60 per 1,000 words
- Why that much?
- Because it’s what I pay.
- Correct answer: It depends.
The Range
- Lowest rate for something workable: $27 per 1,000 words ($.027 per word)
- Will likely require editing.
- Where? Textbroker
- Limited research
- BUT can build up a list of decent writers to improve quality for the same rate...
episode 60: How to Be Creative with Affiliate Links so that You Get the Click
Sponsored by Ezoic
Show Notes:
1. Link Images to Merchants with an Affiliate Link
- One of my favorite methods because visitors click images.
- Add a caption with text to the effect “Click image to learn more” or Click image for pricing”
- I use AMZImage plugin (there’s a free version in WordPress plugins)
- Amazon: must embed images via API. Most Amazon affiliate plugins will do this.
2...
episode 59: My Take on the Best Affiliate Programs for Beginners (and the Worst)
Sponsored by Ezoic.
Show Notes:
Types of Affiliate Networks
- Networks: ex. ShareASale
- In-House: Amazon
- Custom Arrangements: Set up custom landers or some other tracking
- Local Lead Gen: Make a deal with any brick and mortar
3 Criteria
- Chance of approval
- Chance of success
- Ease-of-use
6 Best Affiliate Programs for Beginners
1...
episode 58: How Much Can a Website Make with 1 Million Published Words?
Brought to you by Ezoic
Not my idea
- Ashley Pearce of Future State Media posted this info in the Fat Stacks Forum.
- He said I could tell you about it.
- So here it goes.....
episode 57: How I’m Dealing with Plummeting Ad Revenue (Down 40%)
Sponsored by Ezoic
Show Notes:
My Ad Revenue is DOWN
- March ad revenue wasn’t great, but it wasn’t terrible.
- April 1 came and it was a disaster. Down 40%.
- Probably going down more.
Why?
- April is the start of Q2. Many companies slashed ad budgets for Q2.
- Hope for the best, prepare for the worst.
What I’m currently doing to deal with lower rev...
episode 56: How much do my TOP articles earn from display ads PER MONTH?
How much can a single article earn?
Short answer: LOTS
My niche sites have 2 strikes against them when it comes to high revenue per article. They are:
Display ads: The lion's share of my revenue is from display ads, which are at the bottom of the website monetization food chain. The plus side is I can publish on any topic I want within my niche, target low competition keywords and rank for plenty without a bunch of off-site SEO shenanigans...