Consumers are fighting the tide of Big Advertising with ad blockers, ad-free subscriptions, and calls for regulation against disruptive marketing. Marketing today—and tomorrow—will be on their terms. As a brand marketer, are you ready to deliver accordingly? Inspired by his bestselling book Friction Fatigue, listen in as Lippe Taylor's CEO Paul Dyer sits down with marketing executives to discuss today's best in class marketing campaigns and 'frictionless' frameworks to help build your brand in an era in which advertising is no longer the answer. With each episode featuring behind-the-scenes stories and expert insights, Frictionless Marketing helps decision-makers like you prepare for a future in which the consumer rules.
https://lippetaylor.com
Gesamtlänge aller Episoden: 1 day 14 hours 27 minutes
episode 19: VISA CCO, Paul Cohen, on Experiential Communications and the Importance of Overcommunicating to Employees During Covid
“If calendar year 2020 didn't change the role of comms or enhance the role of comms within your organization, you may be in the wrong organization or the wrong job.”
Paul Cohen joined Visa as Senior Vice President and Chief Communications Officer in 2017, coming from a similar role at PayPal. At PayPal, he spent two years setting up the company’s first corporate communications function and overseeing communications about its separation from eBay...
episode 20: Best Buy CCO, Matt Furman on Storytelling Over Data & Championing Truth in the DEI Discussion
“If you speak to 100 people, a third of them didn't listen, a third of them forgot what you said, and the other third didn't believe you. And so you’ve got to speak, and you’ve got to speak again, and you’ve got to speak again.”
Matt Furman serves as the Chief Communications and Public Affairs Officer at Best Buy, where he’s been since 2012. He’s responsible for communications--internal and external--as well as government affairs, CSR, and community relations...
episode 21: Mentor by J&J President Diane Gomez Thinnes
Diane Gomez-Thinnes is Worldwide President at Mentor, one of the world’s biggest makers of breast implants for aesthetic and post-surgical breast reconstruction. Diane has been with the Johnson & Johnson company since 2016 and held the title of vice president for U.S. marketing and global strategic marketing before ascending to the role of president in 2019.
Before Mentor, Diane was a marketing executive for medical device makers Ethicon and Cordis...
episode 22: BAYER US VP of Corporate Affairs, Ray Kerins, on Crisis Comms and the Role of Communications in the Covid Economy
“Let's all work together to find a solution, as opposed to figuring out what this person did wrong, or that person did wrong. There's no time for that anymore. People are dying, and we have to find the solutions.”
Ray Kerins is senior vice president of corporate affairs for Bayer US.
Ray’s current position is the latest in a string of senior communications jobs in the pharmaceutical and life sciences industry...
episode 23: Origin Stories: Jordan Silbert & Q Mixers
Jordan Silbert is the founder and CEO of Q Mixers, the premium brand of cocktail mixers. The idea for the company came to him while he was drinking top-shelf gin mixed with low-quality tonic with friends and asked himself, “Shouldn’t my tonic be as good as my gin?” Next came years of experimenting before he devised the perfect blend of high-quality ingredients and ample carbonation that became the brand’s first product...
episode 24: GODIVA CMO, John Galloway on Bringing Sweetness to 2020
John Galloway is chief marketing and innovation officer for Godiva Chocolatier, the 95-year-old Belgian maker of premium chocolate. He joined the company in 2018 after nearly 30 years in marketing, including substantial stints at Pepsi and Hard Rock.
John came to Godiva from a position as CEO of Beautiful Day, where he worked for three years to roll out the lifestyle brand startup...
episode 25: LEVI’S Global Brand President, Jen Sey
Jen Sey is the global brand president at Levi Strauss & Co., where she is responsible for marketing, design, merchandising, and brand experience. Jen has been with Levi Strauss & Co. for more than 20 years, holding a variety of leadership positions within the Marketing, Strategy, and Ecommerce teams...
episode 26: Galderma VP & GM, June Risser
“COVID-19 has impacted so many people around the world, and people really are the heart of my leadership and have been the number one priority through the pandemic. It is important to have great brands and great products and great pipeline, but people make the business.”
June Lee Risser is Vice President and General Manager for the U.S. Galderma Consumer Care business. A strategic business leader with a passion for building great brands, June is responsible for leading the U.S...
episode 27: Mondelēz CCO, Russ Dyer on Oreo’s Real-Time Content Engine, Inventing Your Own ESG Best Practices, and the Importance of Having a Hunger for Networking
Russell Dyer is the VP & Chief of Communications and Government Affairs at Mondelēz International. At Mondelēz, Russ is responsible for overseeing all external and internal communications as well as government affairs for Mondelēz International, a Fortune 150 and the global leader in snacking. Russ joined Mondelēz in 2015 as Vice President, Global Communications...
episode 28: Trust is Core Competency with SC JOHNSON CCO Alan VanderMolen
After a 30-year agency career that included notable stints with Edelman and WE Communications, Alan VanderMolen was named Chief Communications Officer at CPG giant SC Johnson last year. Alan oversees both internal and external communications at SC Johnson, reporting to CEO Fisk Johnson...