Consumers are fighting the tide of Big Advertising with ad blockers, ad-free subscriptions, and calls for regulation against disruptive marketing. Marketing today—and tomorrow—will be on their terms. As a brand marketer, are you ready to deliver accordingly? Inspired by his bestselling book Friction Fatigue, listen in as Lippe Taylor's CEO Paul Dyer sits down with marketing executives to discuss today's best in class marketing campaigns and 'frictionless' frameworks to help build your brand in an era in which advertising is no longer the answer. With each episode featuring behind-the-scenes stories and expert insights, Frictionless Marketing helps decision-makers like you prepare for a future in which the consumer rules.
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Gesamtlänge aller Episoden: 1 day 14 hours 27 minutes
This Is Frictionless Marketing
Welcome to Frictionless Marketing, a new show from Lippe Taylor that feature a series of corporate and creative conversations with CCOs, CMOs, and other executive marketing leaders to discuss today's best-in-class marketing campaigns and frictionless frameworks to help build your brand in an era where advertising is no longer the answer, including behind-the-scenes stories and expert insights to help marketing decision-makers prepare for a future where the consumer rules.
Bridging the Gap Unleashing PR-Led DTC Strategy in a Consumerized Pharma Landscape with Lippe Taylor CEO, Paul Dyer
In today's episode, we have a presentation from our CEO, Paul Dyer, which provides insight into Lippe Taylor's unique approach to earned-first healthcare marketing.
As the media landscape pivots from traditional editorial teams towards prosumer content creators, the communications function within pharma companies find themselves not only at a pivotal crossroads but also with a unique opportunity to evolve into sales drivers...
episode 1: eBay's Dan Tarman On Digital Disruption & Purpose
Dan Tarman, Chief Communications Officer of eBay, talks to Lippe Taylor about the power of a brand's purpose in crafting a compelling communications strategy.
As part of our Digital Reductionism series with The Holmes Report, we are interviewing the communications leaders behind today’s most influential brands. Our conversations are meant to uncover key learnings about how marketing and communications leaders can best take advantage of today’s digital enlightenment...
episode 2: Paypal’s Uniquely Integrated Communications Department with Franz Paasche
PayPal’s Senior Vice President of Corporate Affairs, Franz Paasche, sits down with us to discuss the keys to a fully integrated digital communications practice.
As part of our Digital Reductionism series with The Holmes Report, we are interviewing the communications leaders behind today’s most influential brands. Our conversations are meant to uncover key learnings about how marketing and communications leaders can best take advantage of today’s digital enlightenment...
episode 3: Broadening Your Aperture - Lenovo CCO, Torod Neptune on Effectively Crafting Global Brand Narratives
In this installment of Frictionless Marketing, Paul Dyer interviews Torod Neptune about his ambitious marketing and communications vision for Lenovo. Utilizing Torod’s cogent methodology, listeners will learn how the Chief Communications Officer for Lenovo maintains a consistently effective cross-cultural branding effort...
episode 4: Johnson & Johnson’s Chief Customer Officer, Chester Twigg, on Meeting the Challenges of a Shifting Global Market
“We're not just going to follow the latest fad out of the door. We need to know that it is really going to provide our consumer a better outcome. We're in the business of science and technology and ultimately better health outcomes for our consumers.”
Chester Twigg is the Global Chief Customer Officer of Johnson and Johnson, and under this title, he oversees J&J’s Global Commercial Strategy while maximizing growth and value within the company on a global level...
episode 5: Taking Your Seat at the Table: Strategies for Reaching the C-Suite as a Woman
In August of 2019, Lippe Taylor hosted an event called Taking Your Seat at the Table: Strategies for Reaching the C-Suite as a Woman. The centerpiece of the evening was a roundtable discussion on the topic of executive female leadership.
The discussion was intended to distill the key lessons each woman learned from their respective rise to seniority and their advice for future generations of female leaders...
episode 6: LG Electronics’ Head of Global Corporate Communications, Ken Hong
Welcome to Frictionless Marketing. Today, as part of our Influence 100 series in partnership with The Holmes Report, we are speaking to Ken Hong, the Head of Global Corporate Communications at LG.
Ken has been at LG for over ten years. Throughout the course of that time, he has witnessed and led the company through a number of technological and overall changes in the marketing landscape...
episode 7: Capital One Public Relations Director Sukhi Sahni on Insight-Driven PR
“PR is more than press releases. It’s understanding where the audience is so you can share stories that will resonate.”
Welcome to Frictionless Marketing.
Today we’re talking to the Director of PR at Capital One, Sukhi Sahni...
episode 8: Conagra CCO, Jon Harris on Heritage Brands and Comms in the Age of Covid
“Innovation is the lifeblood of our business. It really is. It's not about the ingredients, it’s about keeping our brands top of mind and close at hand and always evolving to suit the ever-changing, ever-evolving needs of the consumer.”
Having joined the company in August 2015, Jon Harris is the Senior Vice President and Chief Communications Officer of Conagra Brands...