Frictionless Marketing

Consumers are fighting the tide of Big Advertising with ad blockers, ad-free subscriptions, and calls for regulation against disruptive marketing. Marketing today—and tomorrow—will be on their terms. As a brand marketer, are you ready to deliver accordingly? Inspired by his bestselling book Friction Fatigue, listen in as Lippe Taylor's CEO Paul Dyer sits down with marketing executives to discuss today's best in class marketing campaigns and 'frictionless' frameworks to help build your brand in an era in which advertising is no longer the answer. With each episode featuring behind-the-scenes stories and expert insights, Frictionless Marketing helps decision-makers like you prepare for a future in which the consumer rules.

https://lippetaylor.com

Eine durchschnittliche Folge dieses Podcasts dauert 33m. Bisher sind 65 Folge(n) erschienen. Alle 3 Wochen erscheint eine Folge dieses Podcasts.

Gesamtlänge aller Episoden: 1 day 14 hours 27 minutes

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episode 29: PFIZER’s Sally Susman on Adaptability and Taking the Leap into Social Media with Pharma


“There have been times when my team has proposed something, and I say, ‘Let's do it,’ and then we get blow-back very swiftly. Do you know what we do? We take it down, and we move on. You can't succeed in this realm if you're not willing to fail in this realm.”

Sally Susman is the EVP & Chief Corporate Affairs Officer at Pfizer, U.S...


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 January 20, 2022  32m
 
 

episode 30: UNITED CCO, Josh Earnest on Lessons Learned as Obama’s Press Secretary


Josh Earnest is the Senior Vice President and Chief Communications Officer for United Airlines, a position he’s held since 2018. In the past, Josh served as the 29th White House press secretary under President Barack Obama, an experience which was extremely formidable for his approach to communications. He also serves on the Board of Advisors of Let America Vote, an organization founded by former Missouri Secretary of State Jason Kander that aims to end voter suppression...


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 February 10, 2022  36m
 
 

episode 31: Wendy’s Chief Corporate Affairs & Sustainability Officer, Liliana Esposito, on Maintaining a Winning Edge in Social


Liliana Esposito is the Chief Corporate Affairs & Sustainability Officer at The Wendy's Company where she guides public affairs and communications to build and protect the company’s reputation. Liliana has spent nearly 15 years leading communications for consumer packaged goods, beverage and restaurant brands, with stints at Burson-Marsteller, Mars, and Dean Foods. 

Wendy’s is one of the most notoriously funny brands on social media and also one of the boldest...


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 March 3, 2022  31m
 
 

episode 34: GETTY IMAGES' CMO & Chief Product Officer, Gene Foca and Grant Farhall


Grant Farhall has been with Getty Images for 10 years, the last two as chief product officer. Earlier, he worked for Rogers Communications as a broadcaster/newsroom assistant at radio station CFFR. Before that, Grant was a studio manager for Evolvs Media Inc.

Gene Foca has been with Getty Images since 2017...


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 May 5, 2022  40m
 
 

episode 35: Land O’Lakes CCO Kim Olson on Executive Female Leadership and Sustainability


Kim Olson is Chief Communications Officer at Land O'Lakes, one of America’s leading marketers of dairy-based food products for consumers, foodservice professionals, and food manufacturers. Land O'Lakes also offers local cooperatives and agricultural producers across the nation an extensive line of agricultural supplies, as well as state-of-the-art production and business services.

Kim’s history includes positions with UnitedHealth Group, Carlson, and General Mills...


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 May 19, 2022  28m
 
 

episode 47: PRUDENTIAL SVP & CCO, Alan Sexton


Alan Sexton is the Senior Vice President and Chief Communications Officer at Prudential Financial, where he's responsible for leveraging the company’s outcomes-focused Communications to generate competitive advantages for Prudential while protecting and enhancing the company’s reputation around the world...


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 December 1, 2022  45m
 
 

episode 48: WHITE CASTLE CMO, Lynn Blashford


Lynn Blashford is the Chief Marketing Officer of White Castle, a company she has been with for over a decade. Despite being over 100 years old, White Castle has remained relevant in popular culture. The brand is known for its fun and originality, with collaborations with the Wu-Tang Clan, selling branded silk robes, and even officiating weddings in its restaurants. All a testament to their commitment to outrageous authenticity...


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 February 3, 2023  33m
 
 

episode 49: COCA-COLA's SVP, Chief Communications, Sustainability, and Strategic Partnerships Officer, Beatriz Perez


Today, we have Beatriz Perez: Senior Vice President and Chief Communications, Sustainability, and Strategic Partnerships Officer for The Coca-Cola Company. Bea is responsible for managing Coke's commitments to ESG as well as global, external, and internal communications, digital media strategy, and financial and leadership communications...


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 February 17, 2023  31m
 
 

episode 50: DELL’s Senior Vice President, Corporate Affairs, Jennifer 'JJ' Davis


We are thrilled to have Jennifer Davis, the Senior Vice President of Corporate Affairs at Dell Technologies on the show today. Jennifer, also known as JJ, has spent over 20 years at Dell collectively and currently oversees all aspects of Global Communications and Corporate Social Responsibility...


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 March 2, 2023  31m
 
 

episode 51: HEINEKEN's Chief Transformation Officer, Stacey Tank


We are thrilled to have Stacey Tank, Chief Transformation Officer at Heineken, in the house today! With a globe-spanning career, including stints in countries like Brazil, Mexico, Canada, Germany, England, France, and Amsterdam, Stacey has held senior positions at leading companies like General Electric, Home Depot, and, of course, Heineken...


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 March 30, 2023  32m