Alan Hart, marketer and advisor to the world's best marketers and companies, leads intimate conversations with the world's most dynamic chief marketing officers (CMOs) and business leaders. Alan goes further than other marketing podcasts to learn CMO strategies, tips, and advice. Alan and his guests reveal what makes a great brand, marketing campaign, or turnaround. Learn from the personal experience and rich stories of these marketing and business leaders so you can unleash your full potential. Become a member today and listen ad-free, visit https://plus.acast.com/s/marketingtoday. Hosted on Acast. See acast.com/privacy for more information.
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Gesamtlänge aller Episoden: 10 days 17 hours 41 minutes
episode 26: 26: Marketers can’t afford to treat consumers like computers
Tom Asacker is a keynote speaker and an adviser to executives and companies, and he is the author of five books, including “The Business of Belief.”
He believes many marketers operate under the false assumption that people behave like computers, expecting them to make decisions based simply on the information they supply and then choose their product or service...
episode 25: 25: For Peter Horst, it’s critical to recognize simple human truths
Peter Horst is a former CMO at The Hershey Company. Prior to that, he spent 12 years at Capital One and was CMO of TD Ameritrade. He discusses here a range of topics, but he speaks at length on the inherent challenge of applying big data and analytics to human behavior.
“It's going to get increasingly more challenging to maintain that right balance of art and science, of machine speed and human insight,” says Horst...
episode 24: 24: Laurel Hodge and Imgur keep it real to connect with millennial men
Laurel Hodge is director of creative strategy at the online image-sharing community, Imgur, which she says is “on a mission to lift people's spirits for a few moments every day.”
But there's a lot more to it than that. Imgur has more than 150 million monthly active users, and among those, 86 percent are millennial men, the most ad-adverse and toughest audience to reach for marketers...
episode 23: 23: There’s a RYOT going on: CMO Molly Swenson’s company leads the way in VR and immersive storytelling
Molly Swenson is CMO of RYOT, an immersive media company founded in Los Angeles in 2012 and recently acquired by AOL and The Huffington Post.
She's also a badass.
Molly was a White House intern in the Obama administration, performed as a contestant on “American Idol” and designed philanthropic strategies for Kobe Bryant, Shakira and Ben Stiller...
episode 22: 22: MikMak and Rachel Tipograph are shaking up the world of millennial marketing
Rachel Tipograph left her role as global director of digital and social media at Gap after a conversation with her boss where she asked, “How do we drive sales on the web, not annoy people, and even make Gap cool again at the same time?” His reply: “If you figure that out, that's a billion-dollar idea...
episode 21: 21: For modern American luxury brand Shinola, there’s no place like home
Meaning is the new luxury. It's not logos and labels but products that are made with thought and care — products that are authentic with great stories to tell, according to Bridget Russo, chief marketing officer at Shinola. “We've learned that place matters. For us, our home is Detroit. That story of provenance adds depth to our brand. But it has to be real...
episode 20: 20: How Fast Growth B2B Firms Can Use Marketing to Drive Results
Roll Cast Advisors' Drew Miller believes marketing is all about relationships
Drew Miller, founder and CEO of Roll Cast Advisors in Austin, Texas, thinks marketing done well forms meaningful relationships between companies and people. And meaningful relationships grow and thrive when companies deliver something that's really important to the customer.
“You always want to know your customer, says Drew. “You want to speak in ways and at places that really matter to them...
Avid Impact Podcast becomes Marketing Today with Alan Hart
Today we are changing the name of our podcast from Avid Impact to Marketing Today with Alan Hart. Join Alan in the coming weeks for interviews with top marketers and thought leaders. Don't miss your change to learn from the best in the industry. Subscribe to Marketing Today with Alan Hart.
Support the show: https://www.patreon.com/marketingtoday
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Become a member today and listen ad-free, visit https://plus.acast...
episode 19: 19: 2015 Content Marketer of the Year Shares Experience and Advice for Those Looking to Produce ROI
Vishal Khanna, Digital Marketing Director at Wake Forest Innovations, 2015 Content Marketer of the Year sat down with Alan Hart. Vishal discusses how the content marketing at Wake Forest Innovations produced ROI results that beat out IKEA, Marriott, Emerson, CSC and GoPro. The results were 600%+ increase in marketing qualified leads and a doubling in revenue. Content development, SEO, Inbound Marketing and Email all played a role...
episode 18: 18: Marketing's Role in Building a Great Workplace, The War for Talent, The Future of B2B Marketing
Steven Handmaker, Chief Marketing Officer of Assurance, one of the largest and most awarded independent insurance brokerage operations in the U.S., sat down with Alan Hart. Steven discusses how Assurance has become recognized as a "best place" to work and what is marketing's role in driving a "rock star" culture. We move to talk about the world of B2B marketing, the future and the war for talent in marketing today...