Gesamtlänge aller Episoden: 5 days 3 hours 11 minutes
Everyone is stuck inside. And save the hard-core introvert, everyone is craving more human connections. Yes, your podcast can help provide that. But think what else you can do beyond your podcast.
The odds that your podcast serves an audience unimpacted by COVID19 is vanishingly small. Virtually everyone is facing a new reality and adjusting their habits. Should you adjust what your podcast delivers to them?
Sobering opinion: The habits people formed around podcast listening are changing and will be forever changed. This isn’t the new normal. Just new. Normal is -- and always has been -- an illusion. #thisisthenew
Have you taken a look at your podcasts’ download stats lately? Are they trending in the wrong direction? And is there anything you can do about it? You’ve got questions, I’ve got… well, more questions for you to ask of yourself.
Your podcast is bigger than the audio episodes you create. And your media stack is more than the channels you use to promote and distribute your show. Are you approaching content creation strategically or taking a shotgun approach?
Podcasting has a super-power that beats broadcasting: The ability to put out a bonus episode when you need to. Or want to. Come to think of it, there are lots of ways podcasters can make better use of bonus episodes.
Does your audience expect you to say something about the pandemic? How do you balance your compassion as a human with your content production plan as a strategic podcaster? Or should you just stay silent?
Don’t stop podcasting because you feel you can’t compete with big media podcasts. You can. Maybe not on marketing dollars. Maybe not on talent acquisition. But the only thing stopping you from competing on sound quality is you.
What term do you want your show to rank #1 for? OK, other than “podcast”. Business podcast? Political Podcast? Hey, someone has to do it, so why not you? But are you ready for the realities of life at the top of the list?
Never underestimate the power of helping people fix what’s broken in their lives or their business. Not only is it the right thing to do, it’s a heck of a way to grow your podcast.