The Digiday Podcast

The Digiday Podcast is a weekly show where we discuss the big stories and issues that matter to brands, agencies and publishers as they transition to the digital age.

http://www.digiday.com

Eine durchschnittliche Folge dieses Podcasts dauert 33m. Bisher sind 263 Folge(n) erschienen. Dieser Podcast erscheint wöchentlich
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New York Times’ Sebastian Tomich: Subscriptions are becoming like a TV rating model


Subscriptions and advertising businesses may stand in conflict with each other, but The New York Times has been bullish on this strategy. While remaining a shining example of a successful subscription business, last year, it also had its first growth year overall in advertising since 2005. Sebastian Tomich, head of advertising at The Times discusses the advertisers’ aversion to news, how audio has become a meaningful business for the Times and more.


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 2019-06-21  24m
 
 

Twitter’s Sarah Parsonette: We want to contribute to publishers' bottom lines


In the last year, Twitter and Facebook have been scrutinized for the lack of brand-safe environments for advertisers. At Cannes this year, Twitter is spending much of its time addressing those issues. Sarah Parsonette, vp of global client solutions at Twitter, discusses how the platform can contribute to brands’ bottom line, why it is open to regulation and more.


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 2019-06-20  24m
 
 

Pinterest’s Andréa Mallard: We want credit for the full-funnel experience on Pinterest


On this episode from Cannes, we talk to Andréa Mallard, the newly minted CMO at Pinterest. The platform has about 300 million active monthly users on its platform and Mallard’s pitch to advertisers and publishers includes a brand-safe environment and access to new audiences.


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 2019-06-19  22m
 
 

Hearst's Troy Young: It’s hard to build a subscription program in the fashion space


Despite the ever-changing methods of delivering content, Hearst, first and foremost, remains a magazine company. In the latest episode of the Cannes edition of the Digiday Podcast, Troy Young, president of Hearst Magazines, talks about culture changes at Hearst, his ambition to integrate data in every part of the organization and more.

 


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 2019-06-18  24m
 
 

Vice’s Dominique Delport: The new Vice has gone ‘beyond cultural change to fix what was wrong’


Once known for its brash ways, Vice under new CEO Nancy Dubuc is presenting a different, more streamlined appearance for the market. Part of that is presenting a simplified structure and recent moves to bring in new leadership across the company. CRO Dominique Delport kicked off the week’s episodes of the Digiday Podcast by detailing how the company has gotten its house in order.



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 2019-06-17  21m
 
 

New York Times' Millie Tran: Platforms have become more about private sharing


Millie Tran is the deputy off-platform editor at the New York Times, where she manages how The Times handles coverage and distribution of its content on social media channels and everything else that is not their owned and operated platform. In this episode, Tran talks about platform behaviors, how she approaches organizational differences, how women are over-mentored but under-sponsored and more.


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 2019-06-11  34m
 
 

Financial Times’ John Ridding: Publishers need to have a reader revenue component for a viable strategy


The Financial Times has long charged readers for access to its content. While other publishers are pivoting to paid today, the FT is much farther along in this journey. It recently reached 1 million subscribers. CEO John Ridding cautions that the road is much tougher in execution than it looks in understanding. In this episode, Ridding talks about the biggest growth areas for the FT going forward, why the publisher's relationship with Facebook has been consistently difficult and more.


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 2019-06-04  27m
 
 

Awesomness' Rebecca Glashow: Go90 didn't have as clear an identity as Quibi


Last year, Viacom acquired Awesomeness, a youth-focused media company that is behind the Netflix success To All The Boys I’ve Ever Loved. Rebecca Glashow, co-head at Awesomeness, shares how things have changed internally for the company.


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 2019-05-28  31m
 
 

PinkNews’ Benjamin Cohen: We'll never be dependent on one platform


PinkNews is a U.K.-based digital publication that covers news and entertainment for the LGBT community around the world. Founded in 2005, the bootstrapped media company employs 24 people and has established a sizable audience in the U.S., India and other countries. To keep this business alive and growing, founder Benjamin Cohen has tried every trick in the trade -- and every revenue stream...


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 2019-05-23  25m
 
 

Forbes’ Mark Howard: Advertising is still a double digit growth business


Many publishers are trying to diversify their revenue streams instead of relying solely on advertising for revenue growth. But for Forbes, the digital ad business is still seeing double-digit growth. In the latest episode of the Digiday Podcast, Forbes CRO Mark Howard discusses revenue diversification, why a paywall isn’t right for the publisher and more.


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 2019-05-21  35m