The Digiday Podcast

The New York Times tapped Joy Robins as its global chief advertising officer this past spring and six months later, Robins is leading her team through a number of industry-wide changes. Previously chief revenue officer of the Washington Post, Robins is not unfamiliar with the challenges that news publications are facing when it comes to brand safety concerns and monetizing news coverage...

Sports media was built on live coverage of games, but younger generations are increasingly less interested in watching sporting events as they happen. That doesn’t mean that the live video format isn’t still appealing to this demographic, though. At least that’s what Bleacher Report’s general manager, Bennett Spector, is finding...

The industry’s stalled DE&I progress has been a point of critique. Despite the promises, media companies are still mostly hiring white people as of this year. In 2022, 90% of agency leaders identified as white, up from 73% in 2021, according to the 4A’s 2023 Diversity in Agencies Survey Report. Meanwhile, DE&I positions are drying up after a surge in hiring, with those positions facing the brunt of budget cuts in times of economic crisis, according to the Society for Human Resource Management...

Digiday Media and WorkLife is proud to present season two of The Return, a podcast about what it’s like for Gen Z to enter the workforce for the first time in a post-pandemic world. In season one, The Return followed an Atlanta-based advertising agency as the company returned to the office after a two-year pandemic hiatus. There were clear challenges among this population of workers who knew what a “normal” office used to look like...

Today’s social media landscape is an increasingly fragmented one, where legacy platforms are faltering, giving way to challengers. Within that landscape, social media advertisers and professionals are tasked with experimenting and potentially building audiences as they go. Enter the fediverse. The fediverse is best described as a group of social media networks that are independent but still able to communicate with one another...

The autumn season is ushering in some change to the Digiday Podcast. As of this week, Digiday’s senior media editor Tim Peterson will step down from his role as co-host of the podcast after nearly three years at the helm. Kimeko McCoy, Digiday’s senior marketing reporter, will succeed Peterson and serve as the new co-host of the Digiday Podcast alongside media editor Kayleigh Barber. With this change comes an expansion of coverage within the podcast...

Advertisers’ aversion to the news seems to be a neverending issue for news publishers. Tales of advertisers’ overly broad keyword blocks continue to pop up, as they did during a live recording of the Digiday Podcast at the September 2023 Digiday Publishing Summit. “Another one we just saw was around the U.S. Open, actually, when Coco [Gauff] won and we had advertisers blocking [articles containing the word] ‘shot.’ But it’s a tennis shot, not a bullet shot,” said Blair Tapper svp for the U.S...

Plenty can change in a year, particularly in the publishing industry. A year after the media business slipped into a downturn, the upswing seems to have started, at least for Hearst Magazines. “We’re actually seeing more [requests for proposals from advertisers] for 2024 than we had seen at this time last year,” Hearst Magazines evp and global chief revenue officer Lisa Howard said on the latest Digiday Podcast episode...

A few years ago, at least two-thirds of Georgia-Pacific’s ad dollars went to traditional TV. Now the channel accounts for less than 50% of the CPG giant’s spending. “That has been a pretty big shift out of linear TV into more digital channels over the last few years,” said Laura Knebusch, vp of marketing at the parent company of brands including Angel Soft, Brawny and Dixie, said on the latest Digiday Podcast...

Several publisher CROs are optimistic that ad revenue is coming back in a positive way in the back half of 2023 and Reuters CRO Eric Danetz is no exception. Beyond rebounds in ad categories like finance, as well as growing strength in auto and travel, 2024 presidential election campaigns are starting to kick off and as a result, political advertising revenue is flooding back into the digital media ad market...