The Digiday Podcast

The Digiday Podcast is a weekly show where we discuss the big stories and issues that matter to brands, agencies and publishers as they transition to the digital age.

http://www.digiday.com

Eine durchschnittliche Folge dieses Podcasts dauert 33m. Bisher sind 299 Folge(n) erschienen. Jede Woche gibt es eine neue Folge dieses Podcasts
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Bleacher Report’s Rory Brown: Publishers who don’t have distributed content strategies will regret it


Bleacher Report is fully embracing the content-everywhere approach to platforms, going all-in on Facebook Instant Articles, native video on Facebook and Instagram, Snapchat and more. In fact, the sports publisher is identifying “managing...


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 2016-03-04  40m
 
 

Sydney Finkelstein on superbosses, and why he found few in advertising


Sydney Finkelstein is a professor at the Dartmouth business school and focused on what makes great leaders great. In his new book, Superbosses, Finkelstein looks far and wide for leaders who stand out by spawning another generation of leaders.


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 2016-02-26  38m
 
 

PopSugar CEO Brian Sugar: We don’t want to run mobile banner ads


PopSugar sees 60 percent of its traffic from mobile. The challenge now is how to make money off it. With its fashion search engine, Shopstyle, mobile converts at only one-third the rate as desktop. The story’s not as bad but not great with its...


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 2016-02-19  38m
 
 

Omnicom’s digital chief: Agencies shouldn’t try to be VCs or compete with Google


Platforms are altering the media business, but not as much as some think, according to Omnicom’s Jonathan Nelson. The giant ad holding company doesn’t feel the need to build its own tech platforms or start investing in startups. Instead,...


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 2016-02-12  30m
 
 

Wendy Clark: The problem with agencies is the organizational chart


Wendy Clark, CEO DDB North America and former svp, sparkling brand center at Coke, is 29 days into her agency job. Clark said she wants to make the agency model more flexible and more collaborative. That'll also help keep talent around she said,...


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 2016-02-05  33m
 
 

Carrot Creative CEO Mike Germano on how to have low employee turnover


Carrot Creative is unusual in that it is owned by Vice Media. It’s also unusual in boasting a 7 percent turnover rate. One of the secrets: Carrot’s partners bought a pizza place, Fornino’s, after selling to Vice, which enables them...


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 2016-01-29  42m
 
 

Mindshare's Jordan Bitterman: Snapchat needs to work on its ad infrastructure


For Mindshare chief strategy officer Jordan Bitterman there's no question Snapchat is poised to join the ranks of the most important platforms. It has the audience, it even has the ad formats. What it doesn't have, Bitterman said, is the...


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 2016-01-22  33m
 
 

TBG’s Colin Nagy: Digital media needs to make user experience a priority — or else


User experience is about empathy for the end user, Barbarian Group’s Colin Nagy said on the Digiday Podcast. Many publishers miss that as they strive to churn pageviews and banner ad impressions. The result: navigating digital media is like...


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 2016-01-15  44m
 
 

The Information’s Jessica Lessin: ‘The business model for news is broken’


Former Wall Street Journal reporter Jessica Lessin started The Information, a Silicon Valley news site, on the premise that the business model for news is broken. Most publishers are dependent on ad revenue and therefore do whatever is needed to...


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 2016-01-08  41m
 
 

FCB's Susan Credle: Advertising is the most wasteful industry


Much has been said about the death of the big agency -- and even, the dumbing down of creative in a digital-first world. But Susan Credle, the incoming global chief creative at FCB, thinks the real issue isn't the death of the big agency, but the...


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 2015-12-18  31m