The Digiday Podcast

The Digiday Podcast is a weekly show on the big stories and issues that matter to brands, agencies and publishers as they transition to the digital age.

http://www.digiday.com

Eine durchschnittliche Folge dieses Podcasts dauert 33m. Bisher sind 317 Folge(n) erschienen. Dies ist ein wöchentlich erscheinender Podcast
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How About.com plans to modernize: Go vertical


About CEO Neil Vogel says modernizing the expert content site means focusing in on verticals. In 2015, it’s impossible to be all things to all people. So About plans to compete in key verticals like health, travel and lifestyle with specific...


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 2015-11-20  40m
 
 

NewCo's John Battelle: Media's in a "phase shift"


The rules of engagement between publishers and platforms continue to be written. John Battelle, a media industry veteran, believes the media world is in the midst of a period of “chaos,” as it navigates this uncertainty. Ultimately,...


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 2015-11-13  33m
 
 

Unilever’s Babs Rangaiah: There’s a crisis in the ad business


Advertising is in a bit of crisis right now, according to Unilever vp of global media innovation and ventures Babs Rangaiah. The chaotic shift from analog to digital has left too many players, too much uncertainty and frustrated consumers....


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 2015-11-06  36m
 
 

Deep Focus’ Ian Schafer: Ad agencies are in competition with publishers


Ian Schafer, CEO of Deep Focus, sees anyone who creates content for marketers as competition for agencies. That increasingly means publishers. The challenge for agencies is that publisher business models often entail offering creative as an add-on to...


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 2015-10-30  33m
 
 

GroupM's Rob Norman: Advertisers still have doubts on Facebook


It might seem like Facebook’s world, but GroupM chief digital officer Rob Norman said on the Digiday Podcast that advertisers still have questions about whether ads are even welcomed there. On video, in particular, advertisers struggle to...


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 2015-10-23  21m
 
 

Mozilla’s Darren Herman: Ad blocking gives Web users a voice


Mozilla content services VP Darren Herman talks about the Web's "oh shit" moment, where ad tech has gone wrong, and the real value of the ad blocking debate.  


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 2015-10-16  39m
 
 

MediaLink's Wenda Harris Millard on the growth of programmatic


Ad dollars are shifting to programmatic channels. Ad blocking is on the rise. In an increasingly converging media landscape, everyone is your competition. But in this week’s episode of The Digiday Podcast, longtime consultant Wenda Harris...


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 2015-10-09  22m
 
 

Bustle's Bryan Goldberg on Axel Springer's acquisition of Business Insider


The past few months have been dizzying for big digital media upstarts, with BuzzFeed and Vox Media earning sky-high valuations and, just this week, Business Insider selling to Axel Springer in a deal valuing BI at near $450 million. They represent...


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 2015-10-02  31m
 
 

Cindy Gallop on why the current corporate structure needs to be destroyed


On this week’s Digiday Podcast, Cindy Gallop, entrepreneur and activist, discusses how to make change happen in the ad industry. Gallop, who consults agencies on changing processes, said often it’s the people at the top hampering change....


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 2015-09-25  32m
 
 

Publicis Groupe's Rishad Tobaccowala on the transformation of media and marketing


Marketers are suffering from an identity crisis, struggling to cope with the rapid changes in digital media and wonder if they (and their partners) are still relevant. Publicis Groupe chief strategist Rishad Tobaccowala sees this malaise behind the...


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 2015-09-18  30m